Aslan Karatsev finally has a sponsor. Karatsev was seen wearing Italian brand Hydrogen’s apparel and shoe in the warm-up tournament in Sydney before the Australian Open.

Hydrogen is an Italian brand co-founded by entrepreneur and record producer Stefano Cecchi. Hydrogen is not new to tennis and has sponsored tennis players before.

Aslan Karatsev played without a sponsor in 2021 despite reaching the semifinals at the Australian Open as a qualifier. He reached the finals at Indian Wells and won w ATP titles. He reached a peak ranking of world number 15 in 2021 but still couldn’t attract sponsors.

Karatsev is admired by fans both for his tennis and his big calves. He certainly deserves more than one sponsor. We hope to see other brands climb up the Aslan Karatsev bandwagon in the coming months.

American tennis star Sofia Kenin appears to have split from her clothing and shoe sponsor Adidas. Kenin was wearing Pironetic, a Bulgarian brand founded by Tsvetana Pironkova.

Despite her accomplishments on the court, Kenin has struggled to attract or retain sponsors. Amanda Anisimova, a player with far fewer accomplishments was able to sign a $100 million contract with Nike.

Pironetic was founded by Tsvetana Pironkova and Mihail Mirchev in 2016. The company makes stylish and modern sports and casual wear.

Sofia Kenin‘s other sponsors include Lavazza, Motorola, Jet Token, KT Tapes, and Smile Direct Club. She signed a representation deal with GSE worldwide after an acrimonious breakup with her previous management company Top Five Management.

After an incredible 2020 in which she won the Australian Open and reached the French Open finals, Kenin struggled to put together a good run. Her best grand slam result in 2021 was reaching the fourth round at the French Open.