Sofia Kenin’s Sponsors

Sofia “Sonya” Kenin was born in Moscow, Russia but her family moved to the US when she was young.  Her tennis talent was evident from a young age and was able to win numerous titles in her juniors. Kenin was ranked No. 1 in the USTA national rankings for each of the 12, 14, 16, and 18-and-under divisions.

Sofia Kenin has appeared with Rick Macci in several United States Professional Tennis Association (USPTA) training videos designed to help tennis professionals teach younger players.

Since turning pro in 2017, Kenin has had considerable success on the WTA tour.  She has beaten many top players including Serena Williams at the 2019 French Open. She won the 2020 Australian Open singles title to capture her first grand slam title. Her current sponsors are Fila, Babolat, Motorola, Smile Direct Club, Jet Token, and KT Tapes. 

She is currently represented by the talent agency GSE Worldwide. She was represented by Top Five Management until 2020.

Sofia Kenin’s Sponsors

Free People Movement

In 2022, Kenin signed a two-year clothing deal with Free People Movement. Prior to that, Kenin had a clothing and shoe sponsorship contract with Fila.


Kenin uses Babolat racquets on the tennis court.  Her current racquet is the Babolat Pure Drive.


Motorola entered into a sponsorship agreement with Motorola in early 2021. Kenin has promoted Motorola’s Razr phones on social media. 

Smile Direct Club

Sofia Kenin partnered with Smile Direct Club (SDC) in 2020. SDC makes at-home teeth straighteners that are cheaper than traditional braces.

Jet Token

In 2021, Kenin became a brand ambassador for Jet Token. The company offers private jet membership for the wealthy. 

private jet membership and booking platform for the ultra-modern age of aviation. For the first time, you will be able to use one app to book a private 

KT Tape

KT Tapes, as the name indicates, makes tapes to relieve discomfort or pain. KT Tape is widely used by physicians, athletic trainers, chiropractors, and massage therapists.  


Lavazza is an Italian coffee maker founded in 1895 by Luigi Lavazza. The company is headquartered in Turin, Italy.

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