Hydrogen is an Italian brand co-founded by entrepreneur and record producer Stefano Cecchi. Hydrogen is not new to tennis and has sponsored tennis players before.
Aslan Karatsev played without a sponsor in 2021 despite reaching the semifinals at the Australian Open as a qualifier. He reached the finals at Indian Wells and won w ATP titles. He reached a peak ranking of world number 15 in 2021 but still couldn’t attract sponsors.
Karatsev is admired by fans both for his tennis and his big calves. He certainly deserves more than one sponsor. We hope to see other brands climb up the Aslan Karatsev bandwagon in the coming months.