Roman Safiullin has made a significant change in his sponsorship, moving from Nike to the Australian brand. This transition comes at a pivotal moment in Safiullin’s career, as he has recently achieved his highest career ranking, reaching the world number 36 spot.
In 2023, Safiullin achieved a notable milestone by reaching the quarterfinals at Wimbledon, marking his best performance yet. His success is not limited to the professional circuit, as he was also a standout junior player, reaching the world number 2 ranking and securing the junior Australian Open title.
In light of the current geopolitical climate, with many countries imposing sanctions on Russia, Russian players like Safiullin face challenges in attracting sponsors, particularly from American companies. Thus, Nike’s decision to part ways with Safiullin is not surprising, as the brand has been scaling back its investment in tennis, discontinuing sponsorships with several players in recent years.
Despite not yet securing a title, Safiullin has earned over $3 million in prize money throughout his career, highlighting his consistent performance and potential for future success.