Canadian star Félix Auger-Aliassime’s Sponsors

Félix Auger-Aliassime was born to Sam Aliassime, a tennis coach originally from Togo, and Marie Auger, a teacher, in Montreal, Quebec.  His idol, not surprisingly, is Roger Federer.  He is also a big fan of Jo-Wilfried Tsonga and Gael Monfils.

Félix Auger-Aliassime was born on the same day as Roger Federer – only 19 years later.  Comparisons with Federer don’t stop there for Felix (called FAA or FA2 by his fans).  He is an all-court player who has powerful groundstrokes that allow him to take control of points.

He had considerable success in the juniors – winning the 2016 US Open singles and doubles. He is also the youngest player ever to win a challenger match.  Felix has high expectations to meet and is making a splash on the ATP tour. He reached the semifinals at the 2021 US Open – his best grand slam result to date. His current sponsors include Adidas, Babolat, Tag Heuer, and Renault.

Felix Auger-Aliassime’s Sponsors

Adidas

In 2020, Auger-Aliassime signed a long-term sponsorship deal with Adidas. Prior to that, he was with Nike. In 2017, Nike signed up Félix Auger-Aliassime when he was only 16 years Before the Nike deal, Felix was wearing Babolat apparel.

Babolat

Félix Auger-Aliassime has been playing with Babolat racquets since his junior days.  He is currently using the Babolat Pure Aero VS model (that is painted to look like Babolat Pure Aero 2019) which gives him the power for his big groundstrokes.

Tag Heuer

Swiss luxury watchmaker added Félix Auger-Aliassime as its brand ambassador in 2019.  Tag Heuer has an impressive list of young tennis players on its roster – Hyeon Chung,  Frances Tiafoe, and Denis Shapovalov.

Renault

In 2023, he announced a partnership with French automaker Renault

Aussie Tennis Star Ashleigh Barty’s Sponsors

For Ashleigh Barty, coming from Australia, a country with less than 25 million people has many advantages and disadvantages.  Because of the Australian Open, Australia looms large on the tennis calendar at the beginning of the season.   But the country has also produced some eccentric characters – Bernard Tomic and Nick Kyrgios in recent years.

Ashleigh Barty hit the sweet spot at the right time.  No big-name sponsors want to be associated with Tomic or Kyrgios, Barty is a safe choice and can drive a brand’s success with her success on the court.

As gifted as she is, Barty was burned out in 2014 and left tennis to play cricket.  By then she had reached two grand slam double semi-finals with her compatriot Casey Dellacqua.  The two-year hiatus gave her a break and proper perspective she needed to come back to tennis.   Not long after her return, she began to have success in both singles and doubles.

Ashleigh Barty’s Sponsors

FILA

Barty has been wearing FILA clothing and shoes on the court since returning to professional tennis. Her FILA deal was renewed in 2017 and again in 2021.

Jaguar

Barty became the brand ambassador for Jaguar in 2018.  She drives the Jaguar F-PACE, offering a unique combination of efficiency and performance, just like her game on the court.

HEAD

Barty has been using Head racquets since her junior tennis days. Her current racquet is Head Gravity MP Racket.

RADO

Switzerland based RADO signed Barty in 2017.  RADO is the official time-keeper at many tournaments and RADO name can be seen on the clocks on the court.

UKG

UKG is a software company that provides workforce management solutions to companies.