Canadian star Félix Auger-Aliassime’s Sponsors

Félix Auger-Aliassime was born to Sam Aliassime, a tennis coach originally from Togo, and Marie Auger, a teacher, in Montreal, Quebec.  His idol, not surprisingly, is Roger Federer.  He is also a big fan of Jo-Wilfried Tsonga and Gael Monfils.

Félix Auger-Aliassime was born on the same day as Roger Federer – only 19 years later.  Comparisons with Federer don’t stop there for Felix (called FAA or FA2 by his fans).  He is an all-court player who has powerful groundstrokes that allow him to take control of points.

He had considerable success in the juniors – winning the 2016 US Open singles and doubles. He is also the youngest player ever to win a challenger match.  Felix has high expectations to meet and is making a splash on the ATP tour. He reached the semifinals at the 2021 US Open – his best grand slam result to date. His current sponsors include Adidas, Babolat, Tag Heuer, and Renault.

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Felix Auger-Aliassime’s Sponsors


In 2020, Auger-Aliassime signed a long-term sponsorship deal with Adidas. Prior to that, he was with Nike. In 2017, Nike signed up Félix Auger-Aliassime when he was only 16 years Before the Nike deal, Felix was wearing Babolat apparel.


Félix Auger-Aliassime has been playing with Babolat racquets since his junior days.  He is currently using the Babolat Pure Aero VS model (that is painted to look like Babolat Pure Aero 2019) which gives him the power for his big groundstrokes.

Tag Heuer

Swiss luxury watchmaker added Félix Auger-Aliassime as its brand ambassador in 2019.  Tag Heuer has an impressive list of young tennis players on its roster – Hyeon Chung,  Frances Tiafoe, and Denis Shapovalov.


In 2023, he announced a partnership with French automaker Renault

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