Brands That Sponsor Dominic Thiem

Most tennis fans will agree that Austrian  Dominic Thiem is a star.  Since arriving on the ATP tour in 2011, he has beaten the Big Three – Roger Federer, Rafael Nadal, and Novak Djokovic. 

He won his maiden grand slam at the 2020 US Open. He is also well-liked by fellow players and fans. Thiem’s powerful groundstrokes, with a signature single-handed backhand, is a pleasure to watch on any surface.

Sponsors have lined up behind Theim, who along with Sascha Zverev and Stefanos Tsistsipas, is likely to be the face of tennis when Federer, Nadal, and Djokovic retire. These brands will be aware that their client regularly connects with a highly engaged audience on social media.  Though Thiem has fewer followers than other popular tennis players, Hookit data indicates that Thiem’s promoted posts drive significantly more value for brands per follower than many of his rivals

Dominic Thiem’s Sponsors

Babolat

Thiem uses the third-generation Babolat Pure Strike racquets on the tennis courts.  Theim has worked with Babolat to fine-tune the racket to maximize his game on the court.  Babolat also sponsors Rafael Nadal.

Kia

Korean carmaker Kia has sponsored Thiem since 2018.  As a gift to his fans in Austria, Kia live streams Thiem’s matches.

Adidas

Adidas, based in Herzogenaurach, Germany is  Thiem’s apparel sponsor.  Adidas is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike.  Thiem wears Adidas shirts, shorts and shoes. Interestingly, his rivals Sascha Zverev and Stefanos Tsitsipas are also sponsored by Adidas.

Rolex

Swiss luxury watch-maker, which is the Official Time Keeper at many tournaments including Wimbledon sponsors Dominic Thiem.  Rolex also sponsors Roger Federer, Karen  Kachanov and Grigor Dimitrov. In 2019, Rolex released an ad featuring Thiem titled “An Enduring Partnership”.

Red Bull

In 2018, Red Bull signed a sponsorship deal with Dominic Thiem.  It’s not surprising the world’s most popular energy drink based in Austria will sign the country’s most popular tennis player to endorse its product.

UniCredit Bank Austria

UniCredit Bank Austria is the number one bank in Austria.  Thiem became the bank’s brand ambassador in 2017.

Technogym

Technogym makes fitness equipment for elite athletes and active individuals.

Brands Endorsed By Alexander Zverev

Alexander Zverev is one of the tennis’ bad boys. He has been accused of domestic abuse. He has had run-ins with the umpires and tournaments. Despite the drama, Zverev has been able to consistently produce results on the court, which helped him rise to world number 2. 

He comes from a tennis family. His brother Mischa players on the ATP tour. His parents, Alexander and Irina, are both former tennis pros. Zverev is a former junior world number one. He won the 2014 boys’ Australian Open title. at age 17, he won his first Challenger title becoming one of the youngest Challenger title winners. 

He reached the finals at the 2020 US Open where he lost to Dominic Thiem. He has also reached the semifinals at grand slam multiple times but he hasn’t been able to win a grand slam title yet.

His current sponsors include Head, Adidas, Richard Mille, Peugeot, Zegna, Electronic Arts, and Rolex. He has earned over $40 million in his career. 

Alexander Zverev’s Sponsors

Head

Head is a popular racquet among top tennis players such as Andy Murray and Novak Djokovic. Zverev has been using Head racquets for a long time. He signed a long-term sponsorship deal with Head in 2018. He currently uses the Head Gravity Pro racquet.

Adidas

German brand Adidas sponsors apparel and shoes that Zverev wears on and off the court. He was previously wearing Nike.

Richard Mille

Richard Mille signed Zverev in 2016. Rafael Nadal also endorses Richard Mille and reportedly encouraged the company to sign Zverev after noticing his immense talent.

Electronic Arts

Video game maker Electronic Arts has a sponsorship deal with Zverev. He wears the company’s logo on his shirt. 

Peugeot

Zverev endorses luxury automotive brand Peugeot. Peugeot released an ad featuring Zverev in 2019.

Zegna

Menswear brand Zegna signed Zverev in 2019 as its ambassador.

Rolex

Zverev became an ambassador for Rolex in 2021. The company also sponsors other tennis stars such as Roger Federer, Dominic Thiem, and Stefanos Tsitsipas. 

Other Sports Interests

Zverev is a fan of the NBA team, Miami Heat. He is a big fan of NBA player Dwayne Wade. He plays basketball and golf in his spare time.

Early Years – Born Into A Tennis Family

Alexander “Sascha” Zverev was born on 20 April 1997 in Hamburg, Germany, to Irina Zvereva and Alexander Mikhailovich Zverev. Both his parents played tennis for the Soviet Union. His father was ranked as high as No. 175 in the world while his mother was the fourth-ranked women’s tennis player in the country. His family moved to Germany before Sascha was born. Sasha Zverev has an older brother, Mischa Zverev, who is a decade older and is also a professional tennis player.

Germany has been looking for a tennis champion more or less since Boris Becker and Steffi Graf departed the scene. It’s fair to say that Sascha has huge expectations in Germany.

Not surprisingly, his parents were the first to introduce him to the game. While his mom was gentle in her approach, his dad believed in the “Soviet way” of training introducing the young Sasha to extensive physical sessions and timed drills. He spent his winters at the Saddlebrook Academy. Sasha can speak three languages – Russian, German and English.

Off the court, Zverev looks dorky with glasses and messy hair. In 2015, he talked to the ATP about his quirks and superstitions.

Roger Federer – His Idol

Like most tennis players growing up in the 2000s, Zverev idolized Roger Federer. Zverev defeated Federer to win his second career Masters title at the 2017 Canadian Open. He said, “This one against Roger is something so special for me because he was always a great idol growing up for me. The greatest player of all time, beating him in a final, not just any final but in the final of a Masters 1000, is amazing.”

Coaching Changes

In the summer of 2017, Zverev hired former French Open champion Juan Carlos Ferrero as his coach. But that coaching relationship didn’t last long. He fired Ferrero following the Australian Open 2018 after Ferrero criticized the rest of Zverev’s coaching team. Ivan Lendl joined Zverev’s team in August 2018. Zverev later split with Lendl. In 2020, he partnered with David Ferrer but that coaching partnership didn’t last long either.