Sofia Kenin’s Sponsors

Sofia “Sonya” Kenin was born in Moscow, Russia but her family moved to the US when she was young.  Her tennis talent was evident from a young age and was able to win numerous titles in her juniors. Kenin was ranked No. 1 in the USTA national rankings for each of the 12, 14, 16, and 18-and-under divisions.

Sofia Kenin has appeared with Rick Macci in several United States Professional Tennis Association (USPTA) training videos designed to help tennis professionals teach younger players.

Since turning pro in 2017, Kenin has had considerable success on the WTA tour.  She has beaten many top players including Serena Williams at the 2019 French Open. She won the 2020 Australian Open singles title to capture her first grand slam title. Her current sponsors are Fila, Babolat, Motorola, Smile Direct Club, Jet Token, and KT Tapes. 

She is currently represented by the talent agency GSE Worldwide. She was represented by Top Five Management until 2020.

Sofia Kenin’s Sponsors

Free People Movement

In 2022, Kenin signed a two-year clothing deal with Free People Movement. Prior to that, Kenin had a clothing and shoe sponsorship contract with Fila.

Babolat

Kenin uses Babolat racquets on the tennis court.  Her current racquet is the Babolat Pure Drive.

Motorola

Motorola entered into a sponsorship agreement with Motorola in early 2021. Kenin has promoted Motorola’s Razr phones on social media. 

Smile Direct Club

Sofia Kenin partnered with Smile Direct Club (SDC) in 2020. SDC makes at-home teeth straighteners that are cheaper than traditional braces.

Jet Token

In 2021, Kenin became a brand ambassador for Jet Token. The company offers private jet membership for the wealthy. 

private jet membership and booking platform for the ultra-modern age of aviation. For the first time, you will be able to use one app to book a private 

KT Tape

KT Tapes, as the name indicates, makes tapes to relieve discomfort or pain. KT Tape is widely used by physicians, athletic trainers, chiropractors, and massage therapists.  

Lavazza

Lavazza is an Italian coffee maker founded in 1895 by Luigi Lavazza. The company is headquartered in Turin, Italy.

Italian Tennis Player Matteo Berrettini’s Sponsors

Italian women have dominated Italian tennis for a long time. Schiavone (2010 French Open) and Pennetta (2015 U.S. Open) were grand slam champions.  But things are slowly changing with a lot of young players coming up on the men’s side.

Berrettini reached the finals at the 2021 Wimbledon Championships, losing to Novak Djokovic. But the incredible run showed that Berrettini could one day be a grand slam champion. Italian players Matteo Berrettini, Lorenzo Musetti, Jannik Sinner, and Lorenzo Sonego are certain to carry Italy to a grand slam title soon. 

Big-name brands have signed up Italian players like Matteo Berrettini for big deals, hoping to cash in when the tide turns. His sponsors are Hugo Boss, Asics, Head, Signum-Pro, Capri Watches, Colavita, Uliveto, Pulsee, and PIF.

Matteo Berrettini’s Sponsors

Hugo Boss

In 2022, Berrettini switched to apparel made by German luxury brand Hugo Boss. Prior to that, he was wearing Lotto apparel.

Asics

In 2022, Berrettini switched to Asics shoes. He wears the Asics Gel-Resolution 8 shoes. Previously, he was wearing Lotto shoes.

Head

Berrettini uses Head Extreme 360 MP racquets.  He joins other top players such as Novak Djokovic and Sascha Zverev in endorsing the Head brand.  Head is an American-Dutch sports and clothing company, which sells alpine skiing and tennis equipment.  The company is headquartered in Amsterdam, Netherlands.

Signum-Pro

In addition to having a deal with Head for the racquet, Berrettini endorses Signum-Pro, a company based in Germany that offers high-quality strings for tennis racquets. Berrettini uses the Signum-Pro Firestorm strings that provide power, durability, and control.

Capri Watches

Berrettini is a brand ambassador for the Italian watchmaker Capri.  He wears Capri patches on his apparel and wears Capri watches during trophy presentations on the court.

Colavita

Berrettini has a deal with Colavita, the Italian food company known for its olive oil and pasta.

Uliveto

Berrettini is a brand ambassador for Uliveto, a bottled mineral water company based in Italy.

Pulsee

Berrettini is a brand ambassador for Pulsee, which operates in the gas transportation and storage business.

Redbull

He has a sponsorship deal with the energy drink brand Redbull.

ActionAid

Berrettini supports ActionAid, an international non-governmental organization whose primary aim is to work against poverty and injustice in the world.

PIF

In 2024, Berrettini became the ambassador for Saudi Arabia’s investment fund PIF