Brands That Sponsor Frances Tiafoe

Frances Tiafoe is a son of immigrants from the African nation of Sierra Leone.  His father, Constant Tiafoe was a custodian at Junior Tennis Champions Center (JTCC) in suburban Washington, D.C.  There, the young Tiafoe learned tennis at a young age.

Though his family didn’t have much in terms of money, Tiafoe learned tennis studiously and had success in the juniors and later on, on the ATP tour. His favorite tennis player is Juan Martin Del Potro.

Tiafoe idolizes NBA star, Lebron James.  Tiafoe hopes his tennis success will one day put him in the position to inspire others and help those in need just as the three-time NBA champion is doing.

Tiafoe was a tennis phenom at a young age. At age 15, he won the Orange Bowl, becoming the youngest champion in the tournament’s history. His career-high ranking was world number 19, which he reached in 2022. His best grand slam result came at the 2022 US Open where he reached the semifinals.

Frances Tiafoe is represented by the sports agency IMG. In addition to representing many tennis players, IMG also owns, manages, and consults on professional tennis tournaments. Until 2022, he was represented by Octagon. His sponsors are Nike, Yonex, Cadillac, Stella Artois, and Tag Heuer. He has earned over $8 million in his career.

Frances Tiafoe’s Sponsors

Nike

Tiafoe has an apparel and footwear deal with Nike.  In 2018, Nike released the “Big Foe” special-edition sneakers honoring Tiafoe. The tongue of the shoe includes a “Big Foe” logo, and Oreo cookie-styled colors play across the rest of the sneaker, including on the speckled outsole and the multicolored laces.

Yonex

Tiafoe uses Yonex racquets on the court.  His current racquet is the VCORE PRO 97 racquet. The isometric head shape gives Tiafoe a wider sweet spot for his shots.

Tag Heuer

Tiafoe is an ambassador for the Swiss watchmaker Tag Heuer.  Tiafoe joins tennis stars Felix Auger-Aliassime, Hyeon Chung, and Denis Shapovalov in representing the brand.

Nestle’ Nesquik

Nestle’s Nesquik brand signed a collaboration agreement with Tiafoe. Tiafoe has appeared in digital ads as part of the brand’s #KeepOnChuggin campaign.

Stella Artois

In 2023, Tiafoe became an ambassador for the beer brand Stella Artois

Cadillac

Tiafoe signed a partnership with Cadillac in 2013

Sofia Kenin’s Sponsors

Sofia “Sonya” Kenin was born in Moscow, Russia but her family moved to the US when she was young.  Her tennis talent was evident from a young age and was able to win numerous titles in her juniors. Kenin was ranked No. 1 in the USTA national rankings for each of the 12, 14, 16, and 18-and-under divisions.

Sofia Kenin has appeared with Rick Macci in several United States Professional Tennis Association (USPTA) training videos designed to help tennis professionals teach younger players.

Since turning pro in 2017, Kenin has had considerable success on the WTA tour.  She has beaten many top players including Serena Williams at the 2019 French Open. She won the 2020 Australian Open singles title to capture her first grand slam title. Her current sponsors are Fila, Babolat, Motorola, Smile Direct Club, Jet Token, and KT Tapes. 

She is currently represented by the talent agency GSE Worldwide. She was represented by Top Five Management until 2020.

Sofia Kenin’s Sponsors

Free People Movement

In 2022, Kenin signed a two-year clothing deal with Free People Movement. Prior to that, Kenin had a clothing and shoe sponsorship contract with Fila.

Babolat

Kenin uses Babolat racquets on the tennis court.  Her current racquet is the Babolat Pure Drive.

Motorola

Motorola entered into a sponsorship agreement with Motorola in early 2021. Kenin has promoted Motorola’s Razr phones on social media. 

Smile Direct Club

Sofia Kenin partnered with Smile Direct Club (SDC) in 2020. SDC makes at-home teeth straighteners that are cheaper than traditional braces.

Jet Token

In 2021, Kenin became a brand ambassador for Jet Token. The company offers private jet membership for the wealthy. 

private jet membership and booking platform for the ultra-modern age of aviation. For the first time, you will be able to use one app to book a private 

KT Tape

KT Tapes, as the name indicates, makes tapes to relieve discomfort or pain. KT Tape is widely used by physicians, athletic trainers, chiropractors, and massage therapists.  

Lavazza

Lavazza is an Italian coffee maker founded in 1895 by Luigi Lavazza. The company is headquartered in Turin, Italy.