Sponsors of Russian Star Karen Khachanov

Karen Khachanov grew up in Moscow and started playing tennis at the age of 3.  When Kachanov was young, he attended the Kremlin Cup many times and watched Yevgeny Kafelnikov, Nikolay Davydenko, and Marat Safin in action. His idols growing up were Marat Safin and Juan Martin Del Potro.

Khachanov reached a peak ranking of world number 8 in 2019. He has reached the quarterfinals at the French Open and at the Wimbledon Championships. He won the silver medal in men’s singles at the 2020 Tokyo Olympics. Tennis star Ilya Ivashka is Khachanov’s brother-in-law (their wives are twins).

Khachanov is represented by boutique sports management firm Starwing. In addition to Khachanov, Swarwing manages Stan Wawrinka, Gael Monfils, Goran Ivanisevic, and Chris Evert. His sponsors are Nike, Wilson, Rolex, Cadillac, Giorgio Armani, VTB Bank, and Lavazza.

Karen Khachanov’s Sponsors

Nike

Karen Khachanov has apparel and shoe deal with Nike. Headquartered in Beaverton, Oregon, the well-known Nike is engaged in the design, development, manufacturing, marketing and, sales of footwear, apparel, equipment, and accessories.

Cadillac

In 2022, Karen Khachanov became an ambassador for the the US luxury car brand Cadillac. He was previously endorsing German car maker Mercedez- Benz.  

Giorgio Armani

Khachanov has an endorsement deal with luxury apparel maker Armani. But he continues to wear Nike apparel on the court.

Wilson

Khachanov currently has a racquet contract with Wilson. He uses the Wilson Wilson H22  with a paint job that makes it look like the Wilson Blade 98 v7. He was using Head for a few years before switching back to Wilson.

VTB Bank

VTB is one of the largest banks in Russia. The bank offers services banking services in Russia, CIS, Europe, Asia, Africa, and the U.S.

Lavazza

Lavazza is an Italian coffee maker that was founded more than 100 years ago. The brand sponsors several sports teams including Liverpool, Junventus, and the Williams Racing team in Formula One.

Rolex

Swiss luxury watchmaker, Rolex signed up Khachanov in 2019.  With Rolex, Khachanov joins a list of well-known players wearing Rolex including Roger Federer.

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Sponsors of Frances Tiafoe

Brands That Sponsor Frances Tiafoe

Frances Tiafoe is the son of immigrants from the African nation of Sierra Leone.  His father, Constant Tiafoe was a custodian at Junior Tennis Champions Center (JTCC) in suburban Washington, D.C.  There, the young Tiafoe learned tennis at a young age.

Though his family didn’t have much in terms of money, Tiafoe learned tennis studiously and had success in the juniors and later on, on the ATP tour. His favorite tennis player is Juan Martin Del Potro.

Tiafoe idolizes NBA star, Lebron James.  Tiafoe hopes his tennis success will one day put him in the position to inspire others and help those in need just as the three-time NBA champion is doing.

Tiafoe was a tennis phenom at a young age. At age 15, he won the Orange Bowl, becoming the youngest champion in the tournament’s history. His career-high ranking was world number 19, which he reached in 2022. His best grand slam result came at the 2022 US Open where he reached the semifinals. He reached the semifinals at the US Open again in 2024.

Frances Tiafoe is represented by the sports agency IMG. In addition to representing many tennis players, IMG also owns, manages, and consults on professional tennis tournaments. Until 2022, he was represented by Octagon. His sponsors are New Balance, Yonex, Cadillac, Stella Artois, and Tag Heuer. He has earned over $15 million in his career.

Frances Tiafoe’s Sponsors

Lululemon

At the start of 2025, Tiafoe moved to Lululemon for apparel. Before that, he had a clothing and shoe sponsorship deal with Nike.

In 2018, Nike released the “Big Foe” special-edition sneakers honoring Tiafoe. The tongue of the shoe includes a “Big Foe” logo, and Oreo cookie-styled colors play across the rest of the sneaker, including on the speckled outsole and the multicolored laces.

K-Swiss

After his breakup with Nike, Tiafoe started wearing K-Swiss shoes

Yonex

Tiafoe uses Yonex racquets on the court.  His current racquet is the VCORE PRO 97 racquet. The isometric head shape gives Tiafoe a wider sweet spot for his shots.

Tag Heuer

Tiafoe is an ambassador for the Swiss watchmaker Tag Heuer.  Tiafoe joins tennis stars Felix Auger-Aliassime, Hyeon Chung, and Denis Shapovalov in representing the brand.

Nestle’ Nesquik

Nestle’s Nesquik brand signed a collaboration agreement with Tiafoe. Tiafoe has appeared in digital ads as part of the brand’s #KeepOnChuggin campaign.

Stella Artois

In 2023, Tiafoe became an ambassador for the beer brand Stella Artois

Cadillac

Tiafoe signed a partnership with Cadillac in 2023

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