Sponsors of Frances Tiafoe
Frances Tiafoe is a son of immigrants from the African nation of Sierra Leone. His father, Constant Tiafoe was a custodian at Junior Tennis Champions Center (JTCC) in suburban Washington, D.C. There, the young Tiafoe learned tennis at a young age. Though his family didn’t have much in terms of money, Tiafoe learned tennis studiously and had success in the juniors and later on, in the ATP tour. His favorite tennis player is Juan Martin Del Potro.
Tiafoe idolizes NBA star Lebron James. Tiafoe hopes his tennis success will one day put him in the a position to inspire others and help those in need just as the three-time NBA champion is doing.
Tiafoe is represented by premier sports and entertainment marketing agency Ocatgon. In addition to representing many tennis players, Octagon also owns, manages and consults on professional tennis tournaments.
Tiafoe has an apparel and footwear deal with Nike. In 2018, Nike released the “Big Foe” special-edition sneakers honoring Tiafoe. The tongue of the shoe includes a “Big Foe” logo, and Oreo cookie-styled colors play across the rest of the sneaker, including on the speckled outsole and the multicolored laces.
Tiafoe is an ambassador for the Swiss watchmaker Tag Heuer. Tiafoe joins tennis stars Felix Auger-Aliassime, Hyeon Chung and Denis Shapovalov in representing the brand.