Karen Khachanov grew up in Moscow and started playing tennis at the age of 3. When Kachanov was young, he attended the Kremlin Cup many times and watched Yevgeny Kafelnikov, Nikolay Davydenko and Marat Safin in action. His idols growing up were Marat Safin and Juan Martin Del Potro.
Khachanov is represented by boutique sports management firm Starwing. In addition to Khachanov, Swarwing manages Stan Wawrinka, Gael Monfils, Goran Ivanisevic, and Chris Evert.
Karen Khachanov’s Sponsors
Karen Khachanov has apparel and shoe deal with Nike. Headquartered in Beaverton, Oregon, the well-known Nike is engaged in the design, development, manufacturing, marketing and, sales of footwear, apparel, equipment, and accessories.
In 2022, Karen Khachanov became an ambassador for the the US luxury car brand Cadillac. He was previously endorsing German car maker Mercedez- Benz.
Khachanov has an endorsement deal with luxury apparel maker Armani. But he continues to wear Nike apparel on the court.
Khachanov currently has a racquet contract with Wilson. He uses the Wilson Wilson H22 with a paint job that makes it look like the Wilson Blade 98 v7. He was using Head for a few years before switching back to Wilson.
VTB is one of the largest banks in Russia. The bank offers services banking services in Russia, CIS, Europe, Asia, Africa, and the U.S.
Lavazza is an Italian coffee maker that was founded more than 100 years ago. The brand sponsors several sports teams including Liverpool, Junventus, and the Williams Racing team in Formula One.
Swiss luxury watchmaker, Rolex signed up Khachanov in 2019. With Rolex, Khachanov joins a list of well-known players wearing Rolex including Roger Federer.