Brands Endorsed by Tennis Bad Boy Nick Kyrgios

Nick Kyrgios is an excellent tennis player but his career has been distracted by his antics on and off the court. He is often fined by umpires for poor behavior on the court.

Kyrgios reached a peak ranking of world number 13 in 2016. He reached the finals at the 2022 Wimbledon Championships where he lost to Novak Djokovic. He won the doubles title at the 2022 Australian Open with fellow Aussie Thanasi Kokkinakis.  He holds the unique honor of beating Roger Federer, Rafael Nadal, and Novak Djokovic in their first meeting.

Tennis’ ultimate bad boy, Nick Kyrgios, was born in Canberra, Australia to father George, who is from Greece, and mother Norlaila, who is from Malaysia.  Kyrgios played basketball until he was 14. Then he dedicated himself to tennis.

Kyrgios is represented by Naomi Osaka’s sports agency Evolve. He was previously represented by IMG. His sponsors are Nike, Yonex, Beyond Meat, and Beats by Dre. He has earned over $13 million in his career.

Nick Kyrgios’ Sponsors

Nike

Kyrgios has an apparel and shoe deal with Nike. In 2019, Nike received ideas from the Boston Celtics’ Kyrie Irving  and Kyrgios to create the Nike Vapor X Kyrie 5. Irving  was born in Melbourne, Australia to American parents and is Kyrgios’ favorite NBA player.  The shoe is usable both on the basketball court and on the tennis court.

Yonex

Kyrgios uses Yonex racquets on the court.  His current racquet is the EZONE 98. He joins Stan Wawrinka, Frances Tiafoe and Naomi Osaka in endorsing the brand.

Beats By Dre

Kyrgios signed an endorsement deal with  Beats By Dre (audio products company that is now part of Apple)  in 2015.  LeBron James and Serena Williams also endorse the brand.  Kyrgios appeared in a “play by your rules”  Beats’ commercial.

Kyrgios’ favorite artists are  Drake and Rihanna, both of whom are represented by IMG/WME, Kyrgios’ previous management company (WME bought IMG in April 2015).

Beyond Meat

Kyrgios, who is vegan. has been a passionate advocate for animal welfare, does not eat meat or dairy. Kyrgios’ partnership with Beyond Meat started in 2022.

Nick Kyrgios Foundation

Nick Kyrgios started the Nick Kyrgios Foundation with help from his mother, Norlaila, and his brother, Christos, NK Foundation hopes to offer sporting opportunities to underprivileged youth.  It endeavors to create a safe place where underprivileged youth can play the sport they dream about and take shelter if needed. The foundation’s facility  will have tennis courts, basketball courts, a pool, a gym, and dorms that will provide refuge to children that don’t have access to play the sport they desire.

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Brand Partners of Madison Keys

Madison Keys was introduced to the sport by her parents, Rick and Christine. Both her parents are attorneys. Her favorite tennis player is Roger Federer and her favorite singer is Taylor Swift.

Keys has ranked consistently in the top 25 of the WTA rankings. Her strong serve and powerful groundstrokes help her dominate her opponents. She is part of the next generation of Americans expected to take over USA tennis when Venus and Serena Williams retire. She has represented the USA in Fed Cup and in the Olympics.

Madison Keys’ Sponsors

Nike

Keys signed a deal with Nike when she was 14.  She wears Nike clothes and shoes on and off the court. In 2019, Nike featured an inspirational campaign with Keys, in which she says, “I never feel like I have to be stuck in any sort of lines.”

Wilson

Keys has a racquet sponsorship contract with Wilson.  She uses the Wilson Ultra V3 racquet with Wilson natural gut strings.  Keys helped Wilson launch the Ultra line of racquets in 2017.

Evian

In 2017, Keys signed a multi-year deal to join the Evian water family.  Fellow WTA player Maria Sharapova has been an Evian partner for almost a decade.

Acuvue

ACUVUE , the maker of contact lenses has partnered with Madison Keys in 2018. ACUVUE is a subsidiary of Johnson & Johnson. 

At age 17, Keys realized that she needed vision correction and was fitted with contact lenses.  As part of the See It Through the campaign,  Keys spreads the word about the importance of setting goals and following through.

Volvo

Keys became an ambassador for Volvo USA in 2021. Volvo is originally a Swedish company but is now owned by Chinese company Geely Holding Group.

Kindness Wins

Keys is an ambassador for Kindness Wins, a nonprofit that encourages kindness in all walks of life. 

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