Johanna Konta is a British tennis player who represented Australia until 2012. Born to Hungarian parents in Sydney, Australia, Konta holds Australian, British and Hungarian citizenship.
Telecommunications company ROKiT signed a multi-year deal with Konta in 2019. The brand has also partnered with tennis stars Gael Monfils, Stan Wawrinka, Sam Querrey, and Danielle Collins.
Konta has an apparel deal with Ellese. Before Ellesse, she was with Asics. Konta is the highest-profile tennis player sponsored by the British apparel maker. But Ellese’s tennis connections go back decades. Ellesse endorsed Boris Becker and Pat Cash in their prime.
Konta uses Babolat racquets on the court. Her current racquet is the Babolat Pure Aero.
Konta has a shoe deal with Asics. She currently wears the Asics Gel Resolution 7.
Konta is the UK ambassador for luxury car maker Jaguar. Jaguar also endorses other tennis players such as Edmund, Milos Raonic, and Ashleigh Barty.
Konta is a brand ambassador for Radley. Radley is a British is a London-based maker of handbags, purses, and other women’s accessories.
Swiss luxury watchmaker Breitling signed up Johanna Konta in 2019.
Nature Valley signed up Konta as its UK Brand Ambassador in 2017. Nature Valley already has a presence within tennis. It is the official snack bar of the Lawn Tennis Association (LTA) and the official partner of the men’s ATP World Finals in London.