Aussie Tennis Star Ashleigh Barty’s Sponsors
For Ashleigh Barty, coming from Australia, a country with less than 25 million people has many advantages and disadvantages. Because of the Australian Open, Australia looms large on the tennis calendar at the beginning of the season. But the country has also produced some eccentric characters – Bernard Tomic and Nick Kyrgios in recent years.
Ashleigh Barty hit the sweet spot at the right time. No big-name sponsors want to be associated with Tomic or Kyrgios, Barty is a safe choice and can drive a brand’s success with her success on the court.
As gifted as she is, Barty was burned out in 2014 and left tennis to play cricket. By then she had reached two grand slam double semi-finals with her compatriot Casey Dellacqua. The two-year hiatus gave her a break and proper perspective she needed to come back to tennis. Not long after her return, she began to have success in both singles and doubles.
Barty has been wearing FILA clothing and shoes on the court since returning to professional tennis. Her FILA deal was renewed in 2017.
Barty became the brand ambassador for Jaguar in 2018. She drives the Jaguar F-PACE, offering a unique combination of efficiency and performance, just like her game on the court.
Barty has been using Head racquets since her junior tennis days. Her current racquet is Head Graphene 360 Speed MP Racket.
Switzerland based RADO signed Barty in 2017. RADO is the official time-keeper at many tournaments and RADO name can be seen on the clocks on the court.