WTA is reinventing itself with a new logo, a modern look for its website, and the renaming of its tournament categories in line with the ATP. The rebranding took almost two years and was headed by brand consulting firm Landor.

This is the first refresh of the WTA logo in almost 10 years. WTA will also roll out its marketing campaign, “For The Game” with the help of top players.

New Tournament Categories

The WTA tournament categories will now be renamed as 1000, 500, 250, and 125 to match the ATP categories.

1000: Premier Mandatory and Premier 5
500: Premier
250: International
125: 125K

This change will allow casual tennis fans to understand which tournaments have higher ranking points and more prestige. But the prize money for the tournaments remains unchanged – women will continue to make less money than their male counterparts. Even with the rebranded categories, WTA will offer different points compared to the ATP.

WTA Website Gets New Look

The WTA website also gets a new look. The “For The Game” marketing campaign is prominently featured on the home page. The website also has changed its headline fonts to appear more appealing to readers.

Naomi Osaka will be featured in a manga comic series produced by her sister Mari Osaka.  The comic series will appear in a magazine for teenage girls. 

The comic series, “Unrivaled Naomi Tenka-ichi” will be released on December 28, 2020, in Nakayoshi magazine.

Growing up reading manga/watching anime was something that bonded me and my sister so immensely so this is really exciting for both of us.
-Naomi Osaka

Mari Osaka, 24, is also a tennis player. But she has not been as successful in sports as her sister.  Earlier this year, she drew illustrations of her sister for Japan’s GQ magazine and Esquire.

Naomi Osaka is the highest-earning female athlete in the world. She overtook Serena Williams for that position in 2020. Osaka has been vocal about her support for the “Black Lives Matter” movement. Her activism on and off the court has generally won praise from fans and peers.