SIGNA Sports United (SSU), Berlin-based sports commerce and tech platform has entered into an agreement to buy Tennis Express, a leading online tennis retailer in the US. In April 2021, SSU acquired Midwest Sports.
Recent acquisitions make SSU’s online platform, Tennis-Point.com the go-to place for people looking to buy tennis equipment and accessories in the US.
The ATP and Tennis-Point recently signed a multi-year agreement that will make Tennis-Point the Official Racket Sports Products Retailer of the ATP Tour until 2025.
We see significant opportunity to replicate our successful European tennis platform strategy in the U.S. market, which is benefitting from a surge in participation yet remains fragmented and under-served from an e-commerce and community engagement perspective. Adding strong players like Tennis Express accelerates our U.S. expansion and opportunity to create value for SSU and the broader U.S. tennis ecosystem.
-Stephan Zoll, CEO of SIGNA Sports United.
Tennis Express was founded by Brad Blume and his partner. The company started with a single physical store and has grown into an online retailer with 90% of its revenue coming from digital channels. The company owns a 15,000 sq. ft. superstore and warehouse in Houston. The facility includes a full-size indoor tennis court and attracts a lot of tennis enthusiasts.