Brand Partners of Caroline Wozniacki

Caroline Wozniacki was born in Odense, Denmark to Polish immigrants Piotr and Anna. Anna played for the Polish volleyball team and Piotr played soccer for Poland.

Wozniacki’s father Piotr was her primary coach until she was 14. Though she was coached by several coaches including Sven Groeneveld, Ricardo Sanchez and Thomas Johansson later on, in 2014, Wozniacki decided to have her dad Piotr as her coach for the rest of her career.

MORE: Caroline Wozniacki marries David Lee

Sports Pro named her one of the most marketable athletes in the world. Forbes magazine has featured Wozniacki frequently as one of highest paid female tennis athletes in the world.


Wozniacki has an apparel deal with Adidas. Since 2009, she has been endorsing the Adidas line of tennis apparel designed by Stella McCartney.


At the end of 2013 and at the prime of her career, Wozniack returned to using Babolat racquets.  She was using Yonex before that. Wozniacki’s current racquet is the Babolat Pure Aero Plus. She also wears Babolat shoes on the court.

MORE: Check out our review of Babolat Pure Aero racquets


Wozniack joins an impressive list of top athletes endorsing the luxury Swiss watch maker Rolex.  Other players endorsing Rolex include Roger Federer, Milos Raonic, Angelique Kerber and Garbine Muguruza. Wozniacki has been photographed wearing the Rolex Oyster Perpetual DateJust.


In 2018, Wozniacki signed a deal with Lympo.  Lympo is a fitness app that rewards the user for staying fit and meeting fitness goals.

Seafire Grand Cayman

Seafire Grand Cayman is a water front property with distinct design.  The properties are marketed by Christie’s International real estate affiliate.

Players Tribune

Players Tribune provides athletes with a platform to connect directly with their fans.  Players can speak in first person and brings fans and players closer.


Wozniacki is represented by Lagardère, a sports talent and marketing agency. Though Wozniacki has had some problems with Lagardère over the years (they fired her agent John Tobias) , she continues to be represented by them.

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