Calvin Klien released its new campaign “Calvins or Nothing” featuring Carlos Alcaraz. Nor surprisingly, Alcaraz appears in underwear showing off his well-sculpted body.

The Spaniard is expected to dominate tennis for a long time and sponsors have been trying to sign him up to improve their brand’s appeal.

Carlos Alcaraz is sponsored by top brands such as Nike, Babolat, and Rolex. Many tennis fans have compared him to fellow countryman Rafael Nadal but Alcaraz has rejected such comparisons.

In 2022, Alcaraz won the US Open and became the youngest world number 1 in ATP history. He also ended the year ranked world number 1.

Francisco Cerundolo switched to Adidas clothing and shoes. He was previously wearing clothes and shoes from Joma. The up-and-coming Argentine broke into the top 25 in the world in 2022.

2022 was a breakout year for Cerundolo. He reached two ATP 500 semifinals. In addition, he also reached the semifinals at Miami Masters and scored wins over top 10 players.

Francisco Cerundolo and his brother Juan Manuel Cerundolo are expected to be the future tennis stars from Argentina. their father Alejandro also played professional tennis. The brothers have slowly climbed up the rankings and will soon start competing for titles regularly.