Ivan Ljubicic quietly launched LJ Sports Group, a global sports agency in February 2020. LJ sports hopes to be more than just a representation agency for athletes. It will offer a full suite of services that an athlete needs – on and off the court. The agency has on its staff trainers, coaches, lawyers, and consultants to take care of an athlete’s entire business needs.
LJ sports already top tennis players Matteo Berrettini and Borna Coric on its roster. The agency also represents lower ranked tennis players, Daria Kasatkina (ranked no. 10 in the world in 2018) and Zhizhen Zhang.
The agency has been adding agents and staff as it prepares to take on more athletes. LJ Sports currently represents soccer players, F1 drivers, and junior athletes.
On top of all this, Ljubicic is Roger Federer’s coach. That remains his top priority as Federer prepares for the 2021 season in Dubai. Ljubicic and Federer have been friends for a long time.
Roger Federer also has his own sports agency, Team 8 Sports and Entertainment, which he co-founded with Tony Godsick. Team 8 represents Juan Martin Del Potro and Coco Gauff. Team 8 also hosts the Laver Cup which pits Team Europe and Team World.