Brands That Have Partnered With Borna Coric

Borna Coric’s top sponsors include Asics, Wilson, Old Pilot’s Gin, and Hublot. Sponsors hope that Coric is the next big tennis star from Croatia who will carry their brands around the world. 

At age 17, Borna Coric defeated Rafael Nadal, ranked number one in the world at the time. Coric also had wins over Andy Murray, and Roger Federer at a young age. In 2022, he won his first Masters title at the Cincinnati Open beating Stefanos Tsitsipas. 

Coric is a defensive baseliner who can wear down any opponent.  Naturally, a left-hander, he plays righthanded and has a powerful backhand.  His big serve and his calmness under stress have impressed tennis fans around the world.  Many fans think he is a grand slam contender. In 2023, Coric announced that he will be represented by Kosmos Management.

Borna Coric’s Sponsors


Coric signed an apparel and footwear deal with Asics in 2020. He was previously with Nike. He currently wears the Asics Court FF 2 shoes on the court.


Coric has a racquet deal with Wilson. He currently uses the Wilson Ultra racquet.


Coric has been a Hublot ambassador since 2015. Hublot, a Swiss luxury watchmaker is a part of LVMH also sponsors Simona Halep and Karolina Pliskova. 

Old Pilot’s Gin

In 2021, Coric became a brand ambassador for Old Pilot’s gin. The company was founded by two pilots who met at a pilot academy and shared a passion for gin.

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