IKEA makes a number of useful products and has fans all over the world. Danish tennis player Holger Rune is a a big fan of IKEA products. Rune walked into the Arthur Ashe stadium for his match against Novak Djokovic carrying an IKEA bag.
Social media was going crazy seeing a tennis player using an IKEA bag. Even IKEA got involved, praising its FRAKATA bag as “one of the most hardworking bags in the world”.
Rune is a former junior world number 1. He won the 2019 French Open boy’s title. He made entered the Top 100 in rankings in 2022.