Fila Extends Sponsorship Contract With Ashleigh Barty

Fila has extended its partnership with world number one Ashleigh Barty. Barty has been wearing Fila apparel and shoes since 2016. The terms of the deal were not disclosed.

Barty won the 2019 French Open and reached the semifinals of the Australian Open in 2020. She is one of the well-recognized players in women’s tennis.

To celebrate its contract extension with Barty, Fila is selling a “Barty Bundle”, which includes a custom-made Barty T-shirt and face mask featuring a new “AB” logo. The promotional bundle will be sold via Barty’s social media channels and will be available in tennis academies.

Ashleigh Barty hasn’t played in almost a year. But she has been able to keep the number 1 ranking as a result of a ranking freeze.

Barty has partnerships with other brands including Jaguar, RADO, and Head.

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