If you are wondering what Roger Federer has been up to since his loss to Stefanos Tsitsipas at the Australian Open, the answer is finally here.  He has been busy shooting a commercial for Uniqlo.

As you may remember, Federer ditched his long time sponsor Nike to go with Uniqlo last year.  Federer’s deal with Uniqlo is reportedly worth $30M a year for 10 years.  Federer has said that Uniqlo offered better post-career opportunities than Nike.

Here is the commercial.  Roger is playing piano in comfortable jeans!

https://www.youtube.com/watch?v=eOKEvDqpBjE

Uniqlo had Novak Djokovic under its umbrella for almost 6  years and couldn’t capitalize on his success.  I wonder if the company is doing the same thing with Federer.

Federer is a global sports icon.  You would think that Uniqlo (and its ad agency) would be able to come up with a better ad than that.

Uniqlo missed the mark big time on this one.