If you are wondering what Roger Federer has been up to since his loss to Stefanos Tsitsipas at the Australian Open, the answer is finally here. He has been busy shooting a commercial for Uniqlo.
As you may remember, Federer ditched his long time sponsor Nike to go with Uniqlo last year. Federer’s deal with Uniqlo is reportedly worth $30M a year for 10 years. Federer has said that Uniqlo offered better post-career opportunities than Nike.
Here is the commercial. Roger is playing piano in comfortable jeans!
Uniqlo had Novak Djokovic under its umbrella for almost 6 years and couldn’t capitalize on his success. I wonder if the company is doing the same thing with Federer.
Federer is a global sports icon. You would think that Uniqlo (and its ad agency) would be able to come up with a better ad than that.
Uniqlo missed the mark big time on this one.