Ons Jabeur recently inked a distinctive clothing sponsorship agreement with Kayanee, a Saudi fitness brand that, up until now, remained largely unfamiliar within the tennis community. This collaboration marks a significant departure for the Tunisian tennis sensation, as Kayanee will create an exclusive apparel line for her.
It’s worth noting that Jabeur had maintained a longstanding sponsorship arrangement with Lotto until the conclusion of 2023.
Kayanee stands as a venture under the ownership of Saudi Arabia’s Public Investment Fund (PIF), an entity supported by the Saudi government. PIF is dedicated to cultivating a diverse portfolio of companies, emphasizing strategic development and growth initiatives
Speaking about the partnership, Jabeur said,
I am thrilled to be part of Kayanee, a brand breaking new ground for women in Saudi Arabia and the region,” said Jabeur in a statement.
Just as I’ve strived to push boundaries in my tennis career, Kayanee is breaking barriers in the realm of female fitness. Together, we share a commitment in promoting a healthy, active lifestyle.
Ons Jabeur will wear Kayanee for the first time at the 2024 Australian Open. Jabeur has reached three grand slam finals so far but grand slam glory has eluded her so far.