Emma Raducanu is a marketer’s dream. She is fluent in Chinese, Romanian, and of course, English. She holds Canadian and British citizenship. What’s not to like from a marketer’s perspective.
Emma Raducanu is represented by Max Eisenbud, who made Maria Sharapova the highest-paid athlete in the world for many years. Eisenbud also worked with Li Na, China’s first grand slam champion.
Eisenbud has big plans for Raducanu. Her endorsement possibilities are huge – both in Britain and in China. She can match the marketing appeal of Naomi Osaka. who makes more than $60 million in endorsement earnings.
Right after her impressive US Open victory, Raducanu thanked her Chinese fans in Mandarin. Her mom is from Shenyang, China and she speaks Mandarin with a northern accent.
Raducanu also opened a Weibo account and posted a message in Chinese. She said was disappointed for not being able to play in China this year and looked forward to playing there next year.
Raducanu recently said that she loved watching Taiwanese shows. That opinion will be unwelcome in China. Her agent and her handlers have the delicate task of navigating her huge earnings potential in China and managing the Chinese government.