Alex de Minaur has taken a slow and steady approach when it comes to sponsors. He believes in establishing long term relationships with brands.
Alex de Minaur was born in Sydney, Australia. His dad Anibial is Uruguayan and owns car washes. His mother Esther is Spanish and is a home maker. The family moved back to Spain when de Minaur was 5 years old, only to return to Australian eight years later. And, of course, he is a huge fan of Rafael Nadal.
de Miaur is managed by Lleyton Hewitt,’s management group W Sports & Media. He considers Hewitt and Roger Federer as his idols.
De Minaur has a racquet contract with Wilson. His current racquet is the Wilson Blade 98.
TAG Heuer S.A. is a Swiss luxury manufacturing company that makes watches and fashion accessories.
de Minaur has an apparel and shoe deal with Asics. Asics is a Japanese company that manufactures footwear and sports equipment. de Minaur wears Asics Solution Speed FF shoes.
Swisse is a vitamin, supplement, and personal care product company. Measured by sales, it is Australia’s top multivitamin brand, and its products are available internationally.