Brands That Have Invested In Alex de Minaur

Alex de Minaur has taken a slow and steady approach when it comes to sponsors.  He believes in establishing long term relationships with brands. He reached the quarterfinals at the 2020 US Open. He reached a peak ranking of world number 15 in 2021.

Alex de Minaur was born in Sydney, Australia.  His dad  Anibial is Uruguayan and owns car washes.  His mother Esther is Spanish and is a home maker.  The family moved back to Spain when de Minaur was 5 years old, only to return to Australian eight years later. And, of course, he is a huge fan of Rafael Nadal.

de Minaur is managed by Lleyton Hewitt,’s management group W Sports & Media. He considers Hewitt and Roger Federer as his idols. His sponsors are Asics, Wilson, TAG Heuer, and enIQ Wellness. He has earned more than $10 million in his career.

Alex de Minaur’s Sponsors


de Minaur has an apparel and shoe deal with Asics. Asics is a Japanese company that manufactures footwear and sports equipment. de Minaur wears Asics Solution Speed FF shoes.


De Minaur has a racquet contract with Wilson. His current racquet is the Wilson Blade 98.

TAG Heuer

TAG Heuer S.A. is a Swiss luxury manufacturing company that makes watches and fashion accessories.

enIQ Wellness

enIQ is a vitamin, supplement, and nutritional brand. He wears the brand’s logo on the sleeve.

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