Emma Raducanu Is The New Face Of Dior

Emma Raducanu has announced another partnership with a big-name brand. This time, it’s Dior. Raducanu will become the ambassador for Maria Grazia Chiuri’s womenswear collections and Dior’s skincare and makeup products. The deal is worth £2 million ($2.5 million).

This partnership was probably in the making when Emma Raducanu wore a Dior dress at the premiere for “No Time To Die” a few weeks ago. 

Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique. The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.

– Emma Raducanu

Dior is a French luxury fashion house that is controlled by French businessman Bernard Arnault, who heads LVMH, the world’s largest luxury brand. The company was founded by French designer Christian Dior, who was originally from Normandy France.

Raducanu became the darling of Great Britain after he dream run at the 2021 US Open. She became the first qualifier to win a grand slam and the first British woman to win a grand slam in 44 years.

Dior is the second big sponsorship deal for Raducanu. A few weeks ago, she announced her partnership with Tiffany & Co. She is represented in her business deals by IMG’s super-agent Max Eisenbud, who represents Maria Sharapova and Li Na. Marketers have pegged Raducanu’s earning potential at hundreds of millions of dollars over her career.


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