Emma Raducanu‘s earnings just took off with her new partnership with British Airways. Raducanu will become a global ambassador for British Airways, an airline that Raducanu uses often for her travels around the world.
Since her dream run at the 2021 US Open, her super agent Max Eisenbud has been busy signing her up to multimillion dollar deals with big brands such as British Airways, Evian, Dior, and Tiffany & Co.
Not surprisingly, Emma Raducanu was voted BBC’s Sports Personality of the Year and is very popular in Britain. Sponsors are willing to spend millions of dollars a year to be tied to the most successful female tennis player in decades.
With Romanian and Chinese roots, Emma Raducanu has the potential to be the next Maria Sharapova if her on-court results are good. Her agent Max Eisenbud has represented Maria Sharapova for many years and made her one of the wealthiest tennis players.