Italian sensation Jannik Sinner is taking the tennis world by storm. Sinner was a skiing champion between ages 8 and 12, but then he dedicated himself to tennis. At the 2023 Wimbledon Championships, he reached the semifinals – his best grand slam results to date. He also reached the year-end ATP finals that year where he lost to Novak Djokovic.

Sponsors have lined up to sign Sinner before he hits the big leagues. He has an impressive list of sponsors including Nike, Head, Alfa Romeo, Lavazza, Parmigiano Reggiano, Technogym, Gucci, F1, and Rolex.

At the age of 13, the renowned Italian coach Riccardo Piatti discovered him and persuaded him to pursue tennis as a full-time endeavor. Sinner honed his tennis skills at Piatti’s academy located in Bordighera, Italy. Notably, Piatti has previously collaborated with tennis luminaries such as Ivan Ljubicic, Novak Djokovic, Richard Gasquet, and Borna Coric. Opting for a strategic move toward long-term success, Sinner parted ways with Piatti in 2022.

Sinner’s prowess on the court is evident through his notable achievements, including reaching the quarterfinals at both the Australian Open , French Open, and the US Open, and semifinals at Wimbledon. Over the course of his career, he has amassed a substantial prize money total, exceeding $17 million.

Present and former players have ordained Sinner to be the next big thing in tennis. His poise on the tennis court and his ability to handle pressure has won accolades from almost everyone in tennis.

Sinner mostly skipped juniors and started playing futures and challengers. He quickly found success competing against players much older than him.

Sinner loves Eminem’s music. His favorite tennis player is Roger Federer. Sinner is represented by Star Wing Sports.

Jannik Sinner’s Sponsors

Nike

Nike signed up Jannik Sinner in 2019 to an apparel and shoe deal worth more than $150 million. He earns $16 million annually from the Nike contract.

Previously, Sinner was with Head. When Sinner announced that he was leaving Head for Nike, his fans on social media said they would miss Head’s yellow top and red hat combination that Sinner used to wear.

Head

Sinner has a racquet deal with Head.  He appears to be using the Head Speed MP racquet.  Some players use customized racquets with a paint job. He appears to be using the Head TGT 301.4 pro stock racquet.

Rolex

Sinner became a global ambassador for Rolex in early 2020.  Rolex, which makes luxury watches, sponsors top tennis players such as Roger Federer and is the official timekeeper at Grand Slam tournaments.

Alfa Romeo

Alfa Romeo partnered with Sinner in 2020. Alfa Romeo is a premium Italian car manufacturer founded in Milan, Italy in 1910. The company is known for its sporty vehicles.

Parmigiano Reggiano 

Sinner became an ambassador for cheese brand Parmigiano Reggiano in 2020.

Technogym

Technogym makes treadmills, ellipticals, and other fitness equipment. The company is based in Cesena, Italy.

Lavazza

Lavazza is an Italian company that makes coffee products. Sinner started endorsing Lavazza in 2020. The company has a long distinguished history and was founded in 1895.

Gucci

Italian fashion house Gucci signed up Sinner in 2021. The company was founded in 1921 in Florence, Tuscany. Gucci makes handbags, clothes, footwear, apparel, make-up accessories, and home decor.

Formula 1

Sinner is a Formula 1 fan, so the Formula 1 sponsorship was a natural fit. Speaking of the partnership with F1, Sinner said:

One of the main reasons why I love F1, whether that’s watching, karting with my friends, or racing in a simulator, is because I feel there’s a lot of synergies between tennis and racing. I feel that in both sports it’s all about the 1% and it’s the small details that make a huge difference.”