Brands That Have Invested In Jannik Sinner

Italian sensation Jannik Sinner is taking the tennis world by storm. Sinner was a skiing champion between ages 8 and 12, but then he dedicated himself to tennis. 

Sponsors have lined up to sign Sinner before he hits the big leagues. He has an impressive list of sponsors including Head, Nike, Alfa Romeo, Lavazza, Parmigiano Reggiano, Technogym, Gucci, and Rolex.

Famed Italian coach Riccardo Piatti found him at age 13 and convinced him to play tennis full time. Sinner trains at Piatti’s academy in Bordighera, Italy. Piatti has worked with Ivan Ljubicic, Novak Djokovic, Richard Gasquet, and Borna Coric in the past. In 2022, he split with Piatti with an eye on long term success. His has reached the quarterfinals at the Australian Open and the French Open. He has earned over $7 million in his career.

Present and former players have ordained Sinner to be the next big thing in tennis. His poise on the tennis court and his ability to handle pressure has won accolades from almost everyone in tennis.

Sinner mostly skipped juniors and started playing futures and challengers. He quickly found success competing against players much older than him.

Sinner loves Eminem’s music. His favorite tennis player is Roger Federer. Sinner is represented by Star Wing Sports.

Jannik Sinner’s Sponsors


Nike signed up Jannik Sinner in 2019 to an apparel and shoe deal. Previously, Sinner was with Head. When Sinner announced that he was leaving Head for Nike, his fans on social media said they will miss Head’s yellow top and red hat combination that Sinner used to wear.


Sinner has a racquet deal with Head.  He appears to be using the Head Speed MP racquet.  Some players use customized racquets with a paint job. Head has not confirmed which racquet Sinner is using.


Sinner became a global ambassador for Rolex in early 2020.  Rolex, which makes luxury watches, sponsors top tennis players such as Roger Federer and is the official timekeeper at grand slam tournaments.

Alfa Romeo

Alfa Romeo partnered with Sinner in 2020. Alfa Romeo is a premium Italian car manufacturer founded in Milan, Italy in 1910. The company is known for its sporty vehicles.

Parmigiano Reggiano 

Sinner became an ambassador for cheese brand Parmigiano Reggiano in 2020.


Technogym makes treadmills, ellipticals, and other fitness equipment. The company is based in Cesena, Italy.


Lavazza is an Italian company that makes coffee products. Sinner started endorsing Lavazza in 2020. The company has a long distinguished history and was founded in 1895.


Italian fashion house Gucci signed up Sinner in 2021. The company was founded in 1921 in Florence, Tuscany. Gucci makes handbags, clothes, footwear, apparel, make-up accessories, and home decor.

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