Iga Swiatek posted pictures on social media showing her practicing with a Tecnifibre racquet. She had previously used Prince racquets.

In recent years, Prince has had a tough time retaining top players. Other racquet makers such as Wilson, Babolat, Head, and Technifbre have been willing to pay athletes more to use their racquets.

It is not clear if Swiatek is testing out Technifibre or if she already has a sponsorship deal with the French racquet maker. Tecnifibre does not have any top women players using its racquets. Signing up a young and upcoming player such as Swiatek would give the company a great opportunity to market its racquets.

In 2018, Technifibre merged with Lacoste. The merger was expected to bring synergies and accelerate product development.

Andy Murray is one of the greatest sports personalities in Britain. He won Wimbledon for Britain after 77 years. With three grand slam titles, two Olympic gold medals, and a Davis Cup win, Murray has cemented his place in British sports history. In 2023, he signed an agreement with IMG to represent his commercial interests.

As a result of his accomplishments, he is one of the most sought-after athletes in Britain. Sponsors have been willing to sign up Andy Murray well into his retirement years because they believe that his brand will be valuable for decades. His sponsors are Castore, Head, Jaguar, Wenew, and WWF. He has earned over $70 million in his career.

Andy Murray’s Sponsors

Castore (AMC)

Andy Murray wears Castore clothing on the court. He also sports an AMC logo on the shirt. AMC stands for Andy Murray Collection.

Andy Murray signed an 8-year sponsorship deal with Castore in March 2019 worth £1m/year. He also reportedly gets a cut based on the sales of the AMC line.

Castor is a premium sportswear brand founded in 2016 by Phil and Tom Beaton. In addition to the Andy Murray Collection (AMC), the brand sells a golf collection and a Tech lifestyle collection.

Before joining Castore, Murray had a 4-year apparel and shoe sponsorship deal with Under Armor between 2015 and 2018. Between 2010-2014, he was with Adidas.  Prior to that, he was wearing Fred Perry clothing.

Head 

Murry has a racquet deal with Head. He currently uses the Head Graphene 360 Radical Pro racquet.

Jaguar

Jaguar is an automotive luxury brand with strong British roots. Jaguar is a subsidiary of Indian automotive company Tata Motors Limited.

In 2018, Murray took delivery of one of the first electric I-PACE vehicles. It was delivered to Murray by race car driver Nelson Piquet Jr.

WENEW

WENEW is a curator and provisioner of iconic moments. The company links global icons and their achievements with their collectors. Collectors get physical artifacts and blockchain ownership of WENEW moment. Murray wears the company’s logo on his sleeve. 

WWF (World Wife Life Fund)

WWF is an organization focused on the conservation and protection of endangered species. Murray has spoken out against poaching and the illegal trade of wildlife.