Fila Extends Sponsorship Contract With Ashleigh Barty

Fila has extended its partnership with world number one Ashleigh Barty. Barty has been wearing Fila apparel and shoes since 2016. The terms of the deal were not disclosed.

Barty won the 2019 French Open and reached the semifinals of the Australian Open in 2020. She is one of the well-recognized players in women’s tennis.

To celebrate its contract extension with Barty, Fila is selling a “Barty Bundle”, which includes a custom-made Barty T-shirt and face mask featuring a new “AB” logo. The promotional bundle will be sold via Barty’s social media channels and will be available in tennis academies.

Ashleigh Barty hasn’t played in almost a year. But she has been able to keep the number 1 ranking as a result of a ranking freeze.

Barty has partnerships with other brands including Jaguar, RADO, and Head.

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Brands Endorsed By Pablo Cuevas

Pablo Cuevas has been a top tennis player from Uruguay for many years. In 2008, he won the doubles title at the French Open with Peruvian Luis Horna, becoming the first South American team to win a grand slam doubles title in the Open era.

Cuevas loves the clay court. With his heavy top-spin forehand, single-handed backhand, and kick serve, he can trouble opponents with his consistent play. His current sponsors include Lacoste and Head. 

Pablo Cuevas’ Sponsors

Lacoste

Cuevas has a clothing sponsorship deal with French brand Lacoste. Lacoste sponsors a number of top tennis players including Novak Djokovic.

He currently wears the Asics Gel Resolution 7 shoes.

Head

Cuevas has a racquet sponsorship deal with Head. He currently uses the Head Graphene 360+ Prestige MP racquet.

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