Rolex has signed up Italian tennis player Lorenzo Musetti as its newest ambassador. Musetti shared the news on social media with a picture.

Very honored and proud to join the prestigious @rolex family

– Lorenzo Musetti

Musetti won the 2019 boys’ singles title at the Australian Open. Since moving to the men’s tour, he has scored a number of impressive wins over top players.

Rolex sponsors tennis several tennis players and tournaments. Top players endorsing Rolex include Roger Federer, Alexander Zverev, Dominic Thiem, Stefanos Tsitsipas, and Belinda Bencic.

Arthur Rinderknech had an outstanding college career at Texas A&M University, where he was a five-time All-American. He graduated from Texas A&M in 2018 and turned pro. His mom Virginie Paquet is a former WTA tennis player. His dad Pascal is a director of a tennis club in Paris.

He reached a career-high ranking of world number 48 in 2022. His idols growing up were Juan Carlos Ferrero and Juan Martin Del Potro. He enjoys watching Del Potro destroy opponents with his huge forehand. His current sponsors are Lacoste, Tecnifibre. Klubb, BN Nutrition, and PRC Capital. He has earned over $2 million in his career.

Arthur Rinderknech’s Sponsors

Lacoste

Rinderknech has an apparel contract with French brand Lacoste. Lacoste is currently owned by Swiss family-held group  Swiss family-held group Maus Frères. Lacoste sponsors a number of top players including Novak Djokovic and Daniil Medvedev. 

Tecnifibre

Rinderknech uses Tecnifibre racquets. He currently uses the Tecnifibre TF40 315 racquet with Tecnifibre Ice Code strings.

Klubb

Klubb designs and manufactures boom lifts. The company is assembles and distributes vehicle mounted access platforms.

BN Nutrition

Rinderknech is an ambassador for the nutrition brand BN Nutrition

PRC Capital

PRC Capital is a financial investment advisory and brokerage firm founded by Vincent Guerra.