Rolex has signed up Italian tennis player Lorenzo Musetti as its newest ambassador. Musetti shared the news on social media with a picture.

Very honored and proud to join the prestigious @rolex family

– Lorenzo Musetti

Musetti won the 2019 boys’ singles title at the Australian Open. Since moving to the men’s tour, he has scored a number of impressive wins over top players.

Rolex sponsors tennis several tennis players and tournaments. Top players endorsing Rolex include Roger Federer, Alexander Zverev, Dominic Thiem, Stefanos Tsitsipas, and Belinda Bencic.