Brands That Back Grigor Dimitrov

Grigor Dimitrov is the highest-ranked Bulgarian player in history. He reached a peak ATP ranking of world number 3 in  2017.  Dimitrov is the first Bulgarian man to win an ATP title. He is a former junior world number 1 who won the boy’s title at Wimbledon and at the US Open.

Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career.  His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.

Dimitrov has been in the news for his non-tennis activities. He  dated Maria Sharapova for a short time.  The pair have since split. Dimitrov is represented by sports agency TLA, which takes care of his business interests.  He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.

His sponsors are Nike, Wilson, Rolex, and Häagen-Dazs. He has earned over $25 million in his career.

Grigor Dimitrov’s Sponsors

Nike

Dimitrov has an apparel and shoe deal with Nike. He currently wears the Nike Air Zoom Vapor X shoes on the court.

Wilson

Dimitrov uses Wilson racquets to optimize his game.  His current racquet is the Wilson Pro Staff 97.

Tennisfansite Intro
Tennisfansite Intro

Rolex

Rolex signed Dimitrov as a brand ambassador in 2014. Other Rolex brand ambassadors include Roger Federer, Milos Raonic and Dominic Thiem.

Häagen-Dazs

New York based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments.  Häagen-Dazs leverages Dimitrov’s role as a social media influencer  to reach out to millenials.  Dimitrov has more than 1.5 million followers on social media.

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