Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career. His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.
Dimitrov has been in the news for his non-tennis activities. He dated Maria Sharapova for a short time. The pair have since split.
Dimitrov is represented by sports agency TLA, which takes care of his business interests. He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.
Dimitrov has an apparel and shoe deal with Nike. He currently wears the Nike Air Zoom Vapor X shoes on the court.
Dimitrov uses Wilson racquets to optimize his game. His current racquet is the Wilson Pro Staff 97 Countervail.
Rolex signed Dimitrov as a brand ambassador in 2014. Other Rolex brand ambassadors include Roger Federer, Milos Raonic and Dominic Thiem.
New York based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments. Häagen-Dazs leverages Dimitrov’s role as a social media influencer to reach out to millenials. Dimitrov has more than 1.5 million followers on social media.