Brands That Back Grigor Dimitrov

Grigor Dimitrov is the highest-ranked Bulgarian player in history. He reached a peak ATP ranking of world number 3 in  2017.  Dimitrov is the first Bulgarian man to win an ATP title. He is a former junior world number 1 who won the boys’ title at Wimbledon and the US Open.

Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career.  His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.

Dimitrov has been in the news for his non-tennis activities. He dated Maria Sharapova for a short time.  The pair have since split. Dimitrov is represented by the sports agency TLA, which takes care of his business interests.  He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.

His sponsors are Lacoste, Wilson, Bianchet, and Häagen-Dazs. He has earned over $25 million in his career.

Grigor Dimitrov’s Sponsors


Im 2023, Dimitrov switched to Lacoste. But he was wearing Nike apparel and shoes for all of his professional career.


Dimitrov uses Wilson racquets to optimize his game.  His current racquet is the Wilson Pro Staff 97.


New York-based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments.  Häagen-Dazs leverages Dimitrov’s role as a social media influencer to reach out to millennials.  Dimitrov has more than 1.5 million followers on social media.


In 2023, he became the global ambassador for watchmaker Bianchet. He was previously with luxury watchmaker Rolex.

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