Brands That Back Grigor Dimitrov

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Tennisfansite Intro

Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career.  His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.

Dimitrov has been in the news for his non-tennis activities. He  dated Maria Sharapova for a short time.  The pair have since split.

Dimitrov is represented by sports agency TLA, which takes care of his business interests.  He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.

Nike

Dimitrov has an apparel and shoe deal with Nike. He currently wears the Nike Air Zoom Vapor X shoes on the court.

Wilson

Dimitrov uses Wilson racquets to optimize his game.  His current racquet is the Wilson Pro Staff 97 Countervail.

Rolex

Rolex signed Dimitrov as a brand ambassador in 2014. Other Rolex brand ambassadors include Roger Federer, Milos Raonic and Dominic Thiem.

Häagen-Dazs

New York based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments.  Häagen-Dazs leverages Dimitrov’s role as a social media influencer  to reach out to millenials.  Dimitrov has more than 1.5 million followers on social media.

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