Grigor Dimitrov is the highest-ranked Bulgarian player in history. He reached a peak ATP ranking of world number 3 in  2017.  Dimitrov is the first Bulgarian man to win an ATP title. He is a former junior world number 1 who won the boys’ title at Wimbledon and the US Open.

Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career.  His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.

Dimitrov has been in the news for his non-tennis activities. He dated Maria Sharapova for a short time.  The pair have since split. Dimitrov is represented by the sports agency TLA, which takes care of his business interests.  He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.

His sponsors are Lacoste, Wilson, Bianchet, and Häagen-Dazs. He has earned over $25 million in his career.

Grigor Dimitrov’s Sponsors

Lacoste

Im 2023, Dimitrov switched to Lacoste. But he was wearing Nike apparel and shoes for all of his professional career.

Wilson

Dimitrov uses Wilson racquets to optimize his game.  His current racquet is the Wilson Pro Staff 97.

Häagen-Dazs

New York-based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments.  Häagen-Dazs leverages Dimitrov’s role as a social media influencer to reach out to millennials.  Dimitrov has more than 1.5 million followers on social media.

Bianchet

In 2023, he became the global ambassador for watchmaker Bianchet. He was previously with luxury watchmaker Rolex.

Novak Djokovic has partnered with Montblanc for a special StarWalker writing set to raise money for the Novak Djokovic Foundation. The Novak Djokovic Foundation helps children from disadvantaged communities receive quality education.

The StarWalker special edition writing set is limited to 300 pieces and costs $740. It includes a StarWalker Metal Fineliner and a matching notebook, both inscribed with Djokovic’s signature. You can get the set at montblanc.com.

During the launch event, Djokovic talked about his habit of writing a journal. Djokovic noted that writing helps him process his feelings and has been immensely beneficial. In fact, he noted that the pen may be stronger than his tennis racquet. His wife Jelena is an avid writer and has inspired him to write more.