Following the foot steps of Roger Federer, Stan Wawrinka and Martina Hingis is no easy task. Belinda Bencic has huge expectations in Switzerland and brands have been lining up to sponsor the next Swiss star who could dominate tennis on the world stage.
Belinda Bencic started learning tennis from Melanie Molitor’s (Martina Hingis’s mother and coach) from age 3. She also briefly trained at the Bollettieri Academy in Florida. Her parents emigrated to Switzerland from Czechoslovakia in 1968.
US sportswear company Nike signed up Bencic in 2017. Bencic wears Nike shoes and apparel on the court. She was previously with Yonex (still uses Yonex racquets), and prior to that with Adidas.
Despite ditching Yonex and signing up with Nike for an apparel and shoe deal, Bencic continues to use Yonex racquets. Her current racquet is the Yonex EZONE 100.
Bencic is a brand ambassador for Swiss luxury watcher Rolex. Rolex has been associated with tennis for more than 40 years. Other brand ambassadors include Roger Federer, Dominic Thiem and Gregor Dimitrov.
Bencic represents Swiss retailer Valora. Valora was founded more than 100 years ago and is known for its fresh food and convenient shopping experience.
Cornèr Bank is a Swiss bank known for its innovative products. The bank is a major player in credit and prepaid card industry.
Bencic became a brand ambassador for Geneva-based Caran d’Ache at the start of her professional career. Caran d’Ache is a Swiss maker of school, office, art and writing instruments.