Tinkoff, Russia’s leading online financial company signed a sponsorship deal with Daniil Medvedev.  Medvedev recently reached the final of the US Open losing to Rafael Nadal.

Medvedev will participate in Tinkoff’s advertising and marketing campaigns and promotional events as its official brand ambassador. Interestingly, Tinkoff is the first Russian company to partner with Medvedev.

Talking about the partnership, Mevedev  said: “I’m absolutely delighted that my Russian brand partner is Tinkoff, one of the country’s most innovative, progressive and open companies. They have totally changed people’s impressions of what the bank of the future will look like. I am confident that our combined efforts will be successful.”

Russia hasn’t had a dominant men’s tennis player since Marat Safin.  With his growing success on the court, Medvedev is sure to attract more sponsors.

Following the foot steps of Roger Federer, Stan Wawrinka and Martina Hingis is no easy task.  Belinda Bencic has huge expectations in Switzerland and brands have been lining up to sponsor the next Swiss star who could dominate tennis on the world stage.

Belinda Bencic started learning tennis from Melanie Molitor’s (Martina Hingis’s mother and coach) from age 3.  She also briefly trained at the Bollettieri Academy in Florida. Her parents Ivan and Daniela emigrated to Switzerland from Czechoslovakia in 1968. Her dad played professional hockey in the National League before becoming an insurance broker. Her mom was a handball player.

She is of Slovak heritage just like Martina Hingis. She is fluent in Slovak and speaks Slovak at home with her parents and younger brother Brian.

She won the gold medal at the 2020 Tokyo Olympics. Her best result at a grand slam came at the 2019 US Open where she reached the semifinals. She is a big fan of fellow Swiss player Roger Federer. Her sponsors are Asics, Yonex, Rolex, Valora, Corner Card, and Caran d’Ache. She has earned over $13 million in her career.

Belinda Bencic’s Sponsors

Asicss

US sportswear company Nike signed up Bencic in 2017.  Bencic wears Nike shoes and apparel on the court.  She was previously with Yonex (still uses Yonex racquets), and prior to that with Adidas. In 2023, she switched to Adidas apparel and clothes.

Yonex

Despite ditching Yonex and signing up with Nike for an apparel and shoe deal, Bencic continues to use Yonex racquets.  Her current racquet is the Yonex EZONE 100.

Rolex

Bencic is a brand ambassador for Swiss luxury watcher Rolex.  Rolex has been associated with tennis for more than 40 years.  Other brand ambassadors include Roger Federer, Dominic Thiem and Gregor Dimitrov.

Valora

Bencic represents Swiss retailer Valora.  Valora was founded more than 100 years ago and is known for its fresh food and convenient shopping experience.

Corner Card

Cornèr Bank is a Swiss bank known for its innovative products. The bank is a major player in credit and prepaid card industry.

Caran d’Ache

Bencic became a brand ambassador for Geneva-based Caran d’Ache at the start of her professional career. Caran d’Ache is a Swiss maker of school, office, art and writing instruments.