18-year old Amanda Anisimova has signed a long-term deal with Nike.  With Serena Williams and Sharapova nearing retirement, Nike has signed the up-and-comer to a deal worth $100 million dollars.

Sharapova’s 8-year $70 million deal is about to expire shortly. Sharapova was one of the most marketable athletes for more than a decade but injuries and age have slowed her down in recent years.

Anisimova’s immense potential, combined with her good looks have had sponsors circling her all year. She is represented by talent agency IMG, as is Sharapova.

Anisimova reached the semifinals at Roland Garros this year, beating Simona Halep in the quarterfinals.  She also won her first title in Bogota, Colombia.

At a very young age, Coco Gauff achieved impressive results. Gauff was initially coached by her dad Corey, who played basketball at Georgia State.  Her mother Candi was a star in gymnastics and track and field at Florida State University.

In 2023, she won her first grand slam title at the US Open. She reached the finals at the 2022 French Open where she lost to Iga Swiatek. She also won the 2024 French Open doubles title with Kateřina Siniaková.

She is represented by Tony Godsick, the co-owner of talent agency Team8 along with Roger Federer. In 2023, she won the US Open fulfilling her potential. Her sponsors are New Balance, Barilla, Rolex, Head, Carol’s Daughter,  American Eagle, and Ray Ban. She has earned over $18 million in prize money in her career.

Coco Gauff’s Sponsors

New Balance

In 2018, New Balance signed Gauff to a multi-year deal.  She wears New Balance apparel and shoes.  New Balance allows her to wear patches on her apparel.  She currently wears the Barilla patch on her apparel.

Head

Gauff has a racquet deal with Head. She currently endorses the Head Boom racquets. She uses the Head Speed mold PT339.2 with a paint job that makes it appear like a Head Boom.

Barilla

Every tennis player eats pasta on most days.  Parma, Italy-based Barilla currently sponsors Federer and has previously partnered with Steffi Graf and Stefan Edberg.

Rolex

Gauff is an ambassador for the Swiss luxury brand Rolex. Rolex sponsors many top players and tournaments.

Carol’s Daughter

In 2024, Gauff signed a sponsorship deal with natural haircare brand Carol’s Daughter

American Eagle

Coco Gauff endorses fashion brand American Eagle helping the brand connect with Gen Z customers

Ray-Ban

Gauff is sponsored by Ray Ban and she has promoted Ray Ban X Meta Smat glasses which allows users to watch videos and livestream.