Brands That Have Invested In American Tennis Star Coco Gauff

At a very young age, Coco Gauff achieved impressive results. Gauff was initially coached by her dad Corey, who played basketball at Georgia State.  Her mother Candi was a star in gymnastics and track and field at Florida State University.

Gauff is currently coached by Patrick Mouratoglou, who also coaches Serena Williams. She is represented by Tony Godsick, who is the co-owner of talent agency Team8 along with Roger Federer. In 2023, she won the US Open fulfilling her potential. Her sponsors are New Balance, Barilla, Rolex, Head, and Carol’s Daughter. She has earned over $15 million in prize money in her career.

Coco Gauff’s Sponsors

New Balance

In 2018, New Balance signed Gauff to a multi-year deal.  She wears New Balance apparel and shoes.  New Balance allows her to wear patches on her apparel.  She currently wears the Barilla patch on her apparel.


Gauff has a racquet deal with Head. She currently endorses the Head Boom racquets. She uses the Head Speed mold PT339.2 with a paint job that makes it appear like a Head Boom.


Every tennis player eats pasta on most days.  Parma, Italy-based Barilla currently sponsors Federer and has previously partnered with Steffi Graf and Stefan Edberg.


Gauff is an ambassador for the Swiss luxury brand Rolex. Rolex sponsors many top players and tournaments.

Carol’s Daughter

In 2024, Gauff signed a sponsorship deal with natural haircare brand Carol’s Daughter

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