Naomi Osaka has become an ambassador and investor in cryptocurrency trading firm FTX. The company hopes  Osaka can bring more women into the crypto space. Osaka will wear the FTX logo on her clothing as part of her sponsorship deal which is believed to be long-term.

The company said that Naomi Osaka will produce branded content that resonates with women. She will also be paid in crypto for her work. Crypto firms use celebrities as ambassadors to extend their reach. Big stars such as Larry David, Tom Brady, and Gisele Bundchen have appeared in ads for FTX.

We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets,

Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.

-Naomi Osaka

FTX has also pledged to donate to Osaka’s charity, Play Academy, which she launched with Nike and Laureus.

Leylah Fernandez has been wearing On ON Roger Pro shoes, the same shoes Roger Federer wears. She is the first tennis player other than Federer to wear On shoes.

Leylah Fernandez recently signed a sponsorship clothing sponsorship contract with Lululemon. Before that, she had a clothing and shoe sponsorship contract with Asics. Since her Asics contract ended, Fernandez was looking to move to another shoe brand.

The Roger Pro is a performance tennis shoe from the Swiss brand On. Federer is an investor in the company. Federer developed the Roger Pro shoes in collaboration with On. It was initially custom made for Roger Federer and was later made available for purchase more broadly.

On went public in September 2021. The company raised $746 million its IPO. Roger Federer invested $50 million  in 2019. Federer’s investment is worth many times more today since the company’s stock has soared since its IPO.