Beer brand Stella Artois has signed up American star Frances Tiafoe as its ambassador. The brand also sponsored the recently concluded Miami Open tennis tournament.

As part of the partnership, Frances Tiafoe will be on Stella Artois’ custom packaging and promotional materials in 2023. Speaking of its partnership with Stella Artois, Tiafoe said,

As an athlete that likes to bring his own personal style on and off the court, I’m excited to partner with a brand that celebrates that vibrancy and passion. There’s so much excitement around tennis right now and Stella is the right partner to team-up with as they too are prioritizing inclusivity, fun, and togetherness, which is so important to the next generation of 21+ tennis fans.

Frances Tiafoe reached the semifinals at the 2022 US Open. He is one of the flamboyant players on the tennis tour and is popular among tennis fans.

Swiss brand On, co-owned by Roger Federer has signed up Iga Swiatek and Ben Shelton for a head-to-toe. The two will wear On brand apparel and shoes.

Speaking about the partnership Federer said:

Iga and Ben represent the next generation of world-class talent.” said the Swiss.  The 41-year-old continued,“Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are really happy to welcome them to the On family.

Ben Shelton reached the quarterfinals at the 2023 Australian Open. He played college tennis at the University of Florida. He is the son of former tennis professional Bryan Shelton, who was once ranked as high as 55 in the world.

Iga Swiatek has won three grand slam titles and has been dominant on the tour for more than a year. She is currently ranked number 1in the world.