5 Brands Promoted By Denis Shapovalov

Denis Shapovalov was born in Tel-Aviv when his mother lived there briefly.  His parents moved to Canada when he was 9 months old.  Nicknamed “Shapo”, he was coached by his mother Tessa, who owns a tennis academy in Vaughan, Canada.

His signature shot on the tennis court is the jumping one-handed backhand. Shapovalov’s idol growing up was Roger Federer. He is a fan of the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA).

Denis Shapovalov’s Sponsors


Shapovalov wears Nike apparel and shoes on and off the court.  His current shoe is the Nike Air Zoom Vapor X.


Shapovalov has a racquet deal with Yonex. He currently uses the Yonex VCORE 95 racquet.

Tennisfansite Intro x
Tennisfansite Intro

TAG Heuer

TAG Heuer is a Swiss company that makes watches and fashion accessories. TAG Heuer saw Shapovalov’s potential and signed him to a deal in 2017 when he was only 18 years old.


BioSteel is a Canadian company based in Toronto that produces nutrition products for athletes. Biosteel partnered with Shapovalov in 2016.


Shapovalov signed a sponsorship agreement with SpiderTech in 2021. The company makes tapes to reduce pain and relieve muscle tightness.

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