6 Brands Promoted By Denis Shapovalov

Denis Shapovalov was born in Tel-Aviv when his mother lived there briefly.  His parents moved to Canada when he was 9 months old.  Nicknamed “Shapo”, he was introduced to tennis by his mom.

Shapovalov’s best grand slam result came at the 2021 Wimbledon Championships where he reached the semifinals. He has also reached the quarterfinals at the Australian Open and the US Open.

As a junior, Shapovalov 2016 Wimbledon boys’ singles title. His mom Tessa is a former professional tennis player. She is a tennis coach and runs a tennis academy in Vaughan, Canada. 

Shapovalov has an interest in music. In 2019, he debuted a rap song at the Indian Wells Masters. Though the song received mixed reviews, Shapovalov continued producing music.

His signature shot on the tennis court is the jumping one-handed backhand. Shapovalov’s idol growing up was Roger Federer. He is a fan of the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA). His sponsors are Nike, Yonex, TAG Heuer, Biosteel, SpiderTech, and Brüst. He has earned over $12 million in his career.

Denis Shapovalov’s Sponsors


Shapovalov wears Nike apparel and shoes on and off the court.  His current shoe is the Nike Air Zoom Vapor X.


Shapovalov has a racquet deal with Yonex. He currently uses the Yonex VCORE 95 racquet.

TAG Heuer

TAG Heuer is a Swiss company that makes watches and fashion accessories. TAG Heuer saw Shapovalov’s potential and signed him to a deal in 2017 when he was only 18 years old.


BioSteel is a Canadian company based in Toronto that produces nutrition products for athletes. Biosteel partnered with Shapovalov in 2016.


Shapovalov signed a sponsorship agreement with SpiderTech in 2021. The company makes tapes to reduce pain and relieve muscle tightness.


In 2022, Shapovalov became a shareholder and brand ambassador for Brüst. It’s a cold brew coffee with protein.


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