Therabody announced a multi-year partnership with American tennis player Amanda Anisimova. Theragun improves muscle care for athletes through its handheld vibration therapy devices.
Theragun is marketed towards professional athletes and sports medicine practitioners. Theragun devices use vibration to break up scar tissue and stimulate blood flow that aids in recovery after games.
I'm excited to announce that I'm a member of the #TherabodyFamily as an official #TheragunAthlete! I've been using Theragun for a while now, and I can't think of anything else I'd trust to use during my pre-match warmups and post-match recovery sessions. @therabody pic.twitter.com/hOxcT1f7Z7— Amanda Anisimova (@AnisimovaAmanda) June 23, 2020
The company was founded by chiropractor Jason Wersland in 2008. Pro-golfer pro-golfer Collin Morikawa also endorses Therabody.
In 2019, Anisimova signed a blockbuster $100 million dollar sponsorship deal with Nike. With Maria Sharapova retired, brands think Anisimova can be the next tennis player who can help them reach millennials.