Sofia Kenin has signed a two-year clothing deal with Free People Movement. Her clothing and shoe sponsorship contract with Adidas ended at the end of 2021.

Kenin is the brand’s first multi-year ambassador. Kenin said that she will provide ideas for FP Movement to improve its tennis line. Kenin hopes to have her own line of clothing one day. Kenin is expected to appear in the brand’s marketing campaign soon.

 I’m so happy to officially be part of the @fpmovement family as an official brand ambassador ♥️ can’t wait for you guys to see all my favorite outfits on and off the court!
-Sofia Kenin

In 2020, Sofia Kenin won the 2020 Australian Open title and reached the finals at the French Open. She had a tough 2021 season where her best grand slam result was reaching the fourth round at the French Open.

Despite her big successes on the court, Kenin has struggled to attract big-name brands. Her other sponsors include Babolat, Motorola, Smile Direct Club, Jet Token, Lavazza, and KT Tape.