Sloane Stephens’ Brand Partners

Sloane Stephens was introduced to the sport by her mother, Sybil Smith at the age of 9. She won her first grand slam at the US Open in 2017.  With a big smile and powerful game, Stephens is sought after by companies looking for the next big US women’s tennis player.

Her sponsors are Free People Movement, Head, Mercedes-Benz, Colgate, doTerra International, and Universal Thread. She has earned over $20 million in her career.

Free People Movement

In 2023, Stephens switched to Free People Movement clothing after being dropped by Nike. Sloane Stephens signed with Nike after winning the US Open in 2017.  Previously, she had a long-standing partnership with Under Armor.


Stephens has been using Head racquets for a long time.  Her current equipment of choice is the HEAD Radical Graphene racquet.


Sloane Stephens has been a global ambassador for Mercedes-Benz since 2018. The German luxury car maker also sponsors Roger Federer. As part of the sponsorship, Stephens received Mercedes-Benz GLE 63 S Coupe.  Mercedes Benz is the official vehicle sponsor of the U.S. Open.


Stephens, known for her big smile, has a deal with Colgate. Colgate also supports the Sloane Stephens Foundation by offering educational programs to build healthy dental habits among children.

Milk Processor Education Program (MilkPEP)

MilkPEP partnered with Stephens for the Built With Chocolate Milk campaign. The campaign is designed to educate athletes and exercisers about the recovery benefits of low-fat chocolate milk.

doTerra International

Stephens is a Performance Advocate for doTerra International,  a multi-level marketing company based in Pleasant Grove, Utah that sells essential oils and other related products

Universal Thread (Target)

Stephens endorses Target’s Universal Thread brand, an exclusive women’s lifestyle denim brand. She promotes the line  via her social media channels as part of the Target Social Media Influencer Campaign

Sloane Stephens Foundation

The Sloane Stephens Foundation, founded in 2013 by Stephens and her family is dedicated to inspiring a love of physical fitness in children who often lack structured physical education in school.

The Colgate Bright Smiles, Bright Futures® educational program has partnered with The Sloane Stephens Foundation to instill healthy habits among America’s children  through a new initiative called “Serving Up Smiles.”

At select Foundation “play days,” children practice tennis basics on a professional court with Stephens.  the Colgate Bright Smiles, Bright Futures® mobile dental van will be on-site to provide free oral care screenings for children ages three to 12, along with games and educational activities for all ages.

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