Federer’s Uniqlo Ad – Oh Boy!

If you are wondering what Roger Federer has been up to since his loss to Stefanos Tsitsipas at the Australian Open, the answer is finally here.  He has been busy shooting a commercial for Uniqlo.

As you may remember, Federer ditched his long time sponsor Nike to go with Uniqlo last year.  Federer’s deal with Uniqlo is reportedly worth $30M a year for 10 years.  Federer has said that Uniqlo offered better post-career opportunities than Nike.

Here is the commercial.  Roger is playing piano in comfortable jeans!




Uniqlo had Novak Djokovic under its umbrella for almost 6  years and couldn’t capitalize on his success.  I wonder if the company is doing the same thing with Federer.

Federer is a global sports icon.  You would think that Uniqlo (and its ad agency) would be able to come up with a better ad than that.

Uniqlo missed the mark big time on this one.


Continue ReadingFederer’s Uniqlo Ad – Oh Boy!

Andy’s Reads – Roddick in Lip Sync and Scary Ball Kids

Grunting drives people nuts.  That includes the person on the other side of the net (Deadspin)

Sania Mirza to return to tennis later this year after having a baby (TennisWorld)

Australian tennis drama featuring Bernard Tomic and Lleyton  Hewitt continues (Fox Sports)

Serena Williams appears on Lip Sync Battle with Andy Roddick (People)

Ball kid scares the hell out of Sabine Lisicki (News)

First, she coached Andy Murray.  Now, she is having success with Lucas Pouille.  Despite Amelie Mauresmo’s success, women coaches are a rarity in men’s tennis  (ESPN)

Continue ReadingAndy’s Reads – Roddick in Lip Sync and Scary Ball Kids