Following the foot steps of Roger Federer, Stan Wawrinka and Martina Hingis is no easy task.  Belinda Bencic has huge expectations in Switzerland and brands have been lining up to sponsor the next Swiss star who could dominate tennis on the world stage.

Belinda Bencic started learning tennis from Melanie Molitor’s (Martina Hingis’s mother and coach) from age 3.  She also briefly trained at the Bollettieri Academy in Florida. Her parents Ivan and Daniela emigrated to Switzerland from Czechoslovakia in 1968. Her dad played professional hockey in the National League before becoming an insurance broker. Her mom was a handball player.

She is of Slovak heritage just like Martina Hingis. She is fluent in Slovak and speaks Slovak at home with her parents and younger brother Brian.

She won the gold medal at the 2020 Tokyo Olympics. Her best result at a grand slam came at the 2019 US Open where she reached the semifinals. She is a big fan of fellow Swiss player Roger Federer. Her sponsors are Asics, Yonex, Rolex, Valora, Corner Card, and Caran d’Ache. She has earned over $13 million in her career.

Belinda Bencic’s Sponsors

Asicss

US sportswear company Nike signed up Bencic in 2017.  Bencic wears Nike shoes and apparel on the court.  She was previously with Yonex (still uses Yonex racquets), and prior to that with Adidas. In 2023, she switched to Adidas apparel and clothes.

Yonex

Despite ditching Yonex and signing up with Nike for an apparel and shoe deal, Bencic continues to use Yonex racquets.  Her current racquet is the Yonex EZONE 100.

Rolex

Bencic is a brand ambassador for Swiss luxury watcher Rolex.  Rolex has been associated with tennis for more than 40 years.  Other brand ambassadors include Roger Federer, Dominic Thiem and Gregor Dimitrov.

Valora

Bencic represents Swiss retailer Valora.  Valora was founded more than 100 years ago and is known for its fresh food and convenient shopping experience.

Corner Card

Cornèr Bank is a Swiss bank known for its innovative products. The bank is a major player in credit and prepaid card industry.

Caran d’Ache

Bencic became a brand ambassador for Geneva-based Caran d’Ache at the start of her professional career. Caran d’Ache is a Swiss maker of school, office, art and writing instruments.

Grigor Dimitrov is the highest-ranked Bulgarian player in history. He reached a peak ATP ranking of world number 3 in  2017.  Dimitrov is the first Bulgarian man to win an ATP title. He is a former junior world number 1 who won the boys’ title at Wimbledon and the US Open.

Nicknamed “Baby Fed”, Bulgarian Grigor Dimitrov has a powerful game that can unsettle any opponent. He has also had to deal with huge expectations in his career.  His game is remarkably similar to Federer’s with a signature single-handed backhanded. In 2014, Eurosport ranked him as one of the Top 5 most marketable athletes in Europe.

Dimitrov has been in the news for his non-tennis activities. He dated Maria Sharapova for a short time.  The pair have since split. Dimitrov is represented by the sports agency TLA, which takes care of his business interests.  He was previously with Team8, a sports agency founded by Roger Federer and his agent Tony Godsick.

His sponsors are Lacoste, Wilson, Bianchet, and Häagen-Dazs. He has earned over $25 million in his career.

Grigor Dimitrov’s Sponsors

Lacoste

Im 2023, Dimitrov switched to Lacoste. But he was wearing Nike apparel and shoes for all of his professional career.

Wilson

Dimitrov uses Wilson racquets to optimize his game.  His current racquet is the Wilson Pro Staff 97.

Häagen-Dazs

New York-based ice cream maker Häagen-Dazs signed up Dimitrov as a brand ambassador in 2018. The company features Dimitrov in multimedia campaigns at major tournaments.  Häagen-Dazs leverages Dimitrov’s role as a social media influencer to reach out to millennials.  Dimitrov has more than 1.5 million followers on social media.

Bianchet

In 2023, he became the global ambassador for watchmaker Bianchet. He was previously with luxury watchmaker Rolex.