Brands That Back Daniil Medvedev

Daniil Medvedev, nicknamed, Bear, plays tennis as if it were a chess game. Medvedev’s strength lies in reading his opponent’s play and forcing them into making mistakes.

Daniil Medvedev represents the Russian resurgence in men’s tennis. Medvedev, along with Karen Khachanov and Andrey Rublev are expected to win many grand slam titles for Russia. Medvedev became the first Russian man since Marat Safin 2015 to win a grand slam title.

Medvedev has struggled to attract sponsors despite his great performance on the court.  Not many companies in his native Russia are keen on sponsoring athletes.  In general, foreign brands have also been reluctant to sponsor Russian players.  With his 2021 US Open title, his sponsorship fortunes have improved with his elevated status in the men’s game. In 2023, he revealed his personal logo which was inspired by his love of gaming.

On his way to to the 2021 US Open title, he denied Novak Djokovic the grand slam – winning all four title in the same season. In 2022, he reached the top of the world rankings. His sponsors are Lacoste, Tecnifibre, BMW, Bovet, Tinkoff, and HyperX. He has earned over $30 million in his career.

Daniil Medvedev’s Sponsors


Lacoste signed up Medvedev to an apparel deal in 2019.  He was previously with Lotto.  Lacoste bought French string racquet maker Tecnifibre in 2017 and has actively tried to sign up players who use Tecnifibre racquets. In 2020, Lacoste extended its contract with Medvedev until 2026. Until 2019, Medvedev was wearing Lotto shoes and clothing.


Medvedev used Tecnifibre racquets to power his explosive game on the court.  He also uses the Tecnifre racquet bags and strings. He currently uses the Tecnifbre TFight 305 RS racquet with Razor Code strings.


Luxury car market BMW signed a sponsorship deal with Medvedev in late 2019. Medvedev has appeared in Russian media campaigns promoting the brand.


Swiss watch manufacturer Bovet 1822 signed Medvedev as its brand ambassador in 2019. Medvedev will be wearing the Ottantasei Tourbillon timepiece.  The company cited continued effort, improvement, and humility as the shared values between the watchmaker and Medvedev.


Tinkoff is the first Russian company to partner with Medvedev. Tinkoff is a Moscow-based financial company with a strong online presence.


Gaming peripherals maker HyperX signed up Medvedev as its global brand ambassador in 2021. He is the company’s first Russian brand ambassador.

Continue ReadingBrands That Back Daniil Medvedev

Brands that Sponsor Johanna Konta

Johanna Konta is a British tennis player who represented Australia until 2012. Born to Hungarian parents in Sydney, Australia, Konta holds Australian, British and Hungarian citizenship.  


Telecommunications company ROKiT signed a multi-year deal with Konta in 2019. The brand has also partnered with tennis stars Gael Monfils, Stan Wawrinka, Sam Querrey, and Danielle Collins.


Konta has an apparel deal with Ellese. Before Ellesse, she was with Asics. Konta is the highest-profile tennis player sponsored by the British apparel maker.  But Ellese’s tennis connections go back decades.  Ellesse endorsed Boris Becker and Pat Cash in their prime.


Konta uses Babolat racquets on the court.  Her current racquet is the Babolat Pure Aero.


Konta has a shoe deal with Asics. She currently wears the Asics Gel Resolution 7.


Konta is the UK ambassador for luxury car maker Jaguar. Jaguar also endorses other tennis players such as Edmund, Milos Raonic, and Ashleigh Barty.


Konta is a brand ambassador for Radley.  Radley is a British is a London-based maker of handbags, purses, and other women’s accessories. 


Swiss luxury watchmaker Breitling signed up Johanna Konta in 2019. 

Nature Valley

Nature Valley signed up Konta as its UK Brand Ambassador in 2017.  Nature Valley already has a presence within tennis.  It is the official snack bar of the Lawn Tennis Association (LTA) and the official partner of the men’s ATP World Finals in London.

Continue ReadingBrands that Sponsor Johanna Konta