Guga Kuerten Says No To Coaching And Sports Psychologists Hone Tennis Players’ Mental Game

Colombian player Santiago Giraldo announced that he is retiring from professional tennis. He reached a career-high singles ranking of 28 in 2014. (ATP)

Sports psychologists are never talked about enough in tennis. They play a key role in good players becoming great players. Daria Abramowicz worked with Iga Swiatek for two years to hone her mental fitness. (WTA)

Mayar Sherif gets hero’s welcome on her return to Egypt after qualifying for the main draw. Sherif lost her first-round match to second-seeded Karlina Pliskova in three sets. (Twitter)

Swiatek is using a Prince Textreme Tour 100 racquet without a contract. She will certainly get a racquet deal after her run at Roland Garros. Will Prince step up and sign up a top player? The brand has faded in recent years with barely a few players using Prince racquets on tour.

Stefanos Tsitsipas reached out to Guga Kuerten about a possible coaching partnership. Sadly, Guga refused because he is busy with his kids. But that is a partnership we want to see. (Twitter)

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Brands That Sponsor Leylah Fernandez

Canada has produced a number of excellent players in recent years such as Bianca Andreescu, Denis Shapovalov, and Felix Auger-Aliassime. Add Leylah Fernandez to the list.

Leylah had an impressive junior career in which she won the 2019 French Open junior title. She made a quick and successful transition to the women’s tour. In 2021, she reached the finals at the US Open, where she lost to Emma Raducanu.

Her current sponsors are Asics, Babolat, Telcel/Claro, and Birchbox, . Expect that sponsor list to grow as she racks up wins on the women’s tour.

Fernandez’s dad Jorge is from Ecuador and mom Irene is from the Philippines.  She speaks Spanish, French, and English.  Fernandez’s hobbies include dancing and solving Rubiks Cubes. 

Leylah Fernandez’s Sponsors

Lululemon

In 2022, Fernandez signed an endorsement deal with Lululemon. Before that, Fernandez had an apparel and shoe sponsorship deal with Asics. 

Babolat

Fernandez has a racquet sponsorship deal with Babolat. She currently uses the Babolat Pure Aero racquet. 

Easy Post

Easypost is a shipping company founded in 2012. The company aims to solve logistical challenges for online merchants.

Morgan Stanley

Morgan Stanley is a financial services company based in New York. The company lines of businesses are investment banking, investment management, and wealth management.

Telcel/Claro

Telcel is a  wireless telecommunications company owned by América Móvi. Claro is a Telcel subsidiary that operates in Latin America.

Birchbox

Birchbox is a subscription beauty service. Subscribers get a package of 5 deluxe beauty samples handpicked uniquely for the subscriber. Fernandez has promoted Birthbox through her social media channels.

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